Virtual currency lottery of e-commerce platform
moreover, these so-called virtual currencies are basically empty handed projects with white wolves, and the application scenarios of their publicity are also non-existent and unreliable. These currencies are different from the mainstream digital currencies such as Ruitai, bitcoin and Leyte.
first of all, websites that accept bitcoin payment need to cooperate with coinbase. There is an account on it. When a buyer uses bitcoin to pay, these coins will be automatically transferred to the account of the platform, which can be sold directly according to the market price, and the platform can directly transfer the exchanged legal currency to the merchant. In short, bitcoin is just an intermediary, and businesses still accept legal money
other digital currencies can do the same, such as Swiss Thai dollar, thousand gold card and so on. However, the price of these digital currencies is not very stable, and the risk of merchants accepting digital currency payment is relatively high.
Wanda e-commerce general points signed a strategic agreement on points exchange with Jingdong group. Jingdong group has become a strategic point interchange partner of Wanda e-commerce general points in the field of e-commerce. Li Weilong, general manager of Wanda e-commerce general points division, said that the strategic cooperation with Jingdong group will be based on members' points experience. As the mainstream business in the field of e-commerce, Jingdong group has a large number of users and rich online shopping consumer goods. Wanda e-commerce general points and Jingdong join hands to take points as the breakthrough point, which can expand the consumption scene of points, increase user stickiness, and achieve a win-win result for both sides
Li Weilong, general manager of Wanda e-commerce general points division, pointed out: "Wanda e-commerce general points is committed to becoming the largest cross instry and open general points platform in China. To provide members with cross instry integration of scattered points, so that members can integrate and swap the points accumulated everywhere through Wanda e-commerce general points platform, and trade as a more widely circulated virtual currency. This cooperation with Jingdong is also an important step for Wanda e-commerce to expand its points accumulation and consumption channels. "
in the future, Jingdong members can convert Wanda e-commerce general points into Jingdong steel, which can be directly used to offset cash or investment gold and silver, collectibles and some virtual procts when Jingdong is shopping.
the platform is called Tongxin society. It is a network mutual aid service platform based on blockchain + Internet technology. It provides technical service platform and solutions for the increasingly prosperous network mutual aid organizations. It is the first landing application of blockchain technology in China.
Take a few examples of blockchain applications
the biggest feature of blockchain technology is decentralization, which will rece a lot of costs for the banking instry
first of all, decentralization means that there is no need for intermediaries to establish trust mechanism between banking systems, which saves the cost of intermediaries
Secondly, the development of digital currency will realize the real-time digital transaction of banks. For example, in bill transaction, bank's bill transaction always relies on the third party to realize the transfer of valuable documents. Even for electronic bill transaction, it also needs the information of central bank's ECDs system for mutual authentication. The blockchain technology can realize the point-to-point value transmission, which no longer needs centralized system control. This not only speeds up the bill transmission speed, but also reces the mistakes caused by human factors. The rection of process will naturally rece the demand of the bank for personnel and save the labor cost of the bankfinally, it will also have an impact on clearing and settlement. The bank's clearing and settlement business has always been completed by the central settlement, with low efficiency. Settlement through blockchain technology will greatly improve the efficiency of banks
blockchain technology also plays an important role in the cross-border payment business of banks. Today, with the highly developed global trade, cross-border payment is becoming more and more frequent. Banks often act as third-party services in cross-border trade, such as electronic transfer, asset custody and so on. However, cross-border payment generally takes about two days to get to the account, which is inefficient and reces the utilization rate of funds in transit. In the blockchain technology, both sides of cross-border payment can complete through the point-to-point way, realize all-weather payment and real-time arrival, thus speeding up the speed of clearing and settlement, and improving the efficiency of bank business processing
another feature of blockchain technology is de risking. Banks can establish their own blockchain, which can ensure that the transaction information and transaction records of bank customers are true and effective, and will not be tampered with arbitrarily. Banks can effectively identify customers' information, understand all aspects of customers' situation, identify abnormal transactions of customers, and prevent being cheated by customers, So as to rece the cost of bank supervision
< UL >blockchain technology also has incomparable advantages in the insurance instry
from the perspective of data management, the application of blockchain technology by insurance companies can effectively improve the ability of risk management and control, including the risk supervision of insurance companies and the risk management of policy holders
the application of blockchain technology in the insurance instry can strengthen the internal risk supervision of insurance companies. Blockchain technology can record the daily operation process of insurance company on the node, realize the in-process control of the company's capital flow, investment situation, compensation amount and other business, and improve the company's risk management and control ability
in addition, the blockchain technology is safe, reliable and can not be tampered with at will, which ensures that the information obtained by the policyholder is true and effective, and enhances the risk management ability of the policyholder
< UL >the application of blockchain technology in the securities instry can increase the flexibility of securities issuance
companies that issue securities can adopt smart contracts. By setting the way and time of securities issuance, they can even issue securities 24 hours in the most ideal state
under the operation of the smart contract, the buyer and the seller are automatically paired, and the settlement and clearing steps are automatically completed through the distributed digital registration system. The transaction records on the blockchain will not be changed casually, so the information entered has the effect of publicity in practice, so there will be no dispute about the confirmation of ownership in the stock exchange
in addition, blockchain technology makes the securities trading process more open and transparent. Through the blockchain technology, the securities instry does not need core institutions to operate and manage, nor does it need investment banks to underwrite, so as to achieve real point-to-point transactions, rece the illegal activities such as the black box operation and insider trading in securities trading, and realize the effective supervision of the securities instry
< UL >blockchain technology is a decentralized mechanism for value exchange, which will lead to earth shaking changes in the existing financial infrastructure characterized by centralization
collateral, pledged goods, stocks, bonds, derivatives and other assets usually need a trusted core institution to register or keep, while blockchain can record and save the data of these procts in a new way, which will have an impact on the registration system of these procts
through smart contracts, blockchain can receive and respond to information and value, automatically complete the transfer of value, and automatically complete the transaction, clearing and settlement, which will impact the existing financial infrastructure such as the existing large value trading system, securities depository, securities settlement and OTC derivatives trading
the application of blockchain technology in the supply chain, first of all, provides a credit guarantee. The circulation information of commodities is recorded on the blockchain, which can prove the authenticity and reliability of commodities and their circulation, so as to make a comprehensive evaluation of the effectiveness of enterprises on the chain, and become an effective guarantee for enterprise bank loan credit, financing credit and transaction credit
first of all, blockchain can time stamp all the transaction data in the supply chain, which can not be tampered at will. Even if it can tamper with the transaction data of a node, it can not cover the sky with only one hand. Therefore, blockchain solves the banks' doubts about the tampering of enterprise information. For some small and micro enterprises, as long as their credit is good, the possibility of lending to banks will be greatly improved
secondly, through effective integration, the information between upstream and downstream enterprises recorded in the blockchain can not only provide support for enterprises in proction, sales and other links, but also for downstream enterprises to analyze customer preferences, so as to develop targeted services
The purpose and significance of promotion activities in online stores are to maintain old customers and develop new customers
through the return visit interaction with old customers, we can increase the exposure rate of online stores, tap more potential new customers, promote the sales and vitality of the website, and form a virtuous circle
Second, there are many ways to promote sales, such as member discount, plus 10 (or 1) yuan, value-added purchase, free when full, buy free (buy n for one), quantity increase without price increase, coupons, package discount, gifts, etc. (for details, please refer to the relevant introction of 15 promotion methods commonly used in e-commerce platform on Ma Haixiang's blog)
in this regard, Ma Haixiang suggested that ordinary stores should not try too many ways, and 1-3 are the best. First, too many activities will make the calculation too complex, and increase the loss e to mistakes; The second is to increase the pressure and intensity of customer service, resulting in a higher rate of miss
in general, the best way is still the classic limited time discount, combining with the characteristics of the proct, mining selling points for packaging and promotion
In addition, according to different promotion objects, online promotion strategies can be divided into consumer promotion, middleman promotion and retailer promotion. Next, Ma Haixiang's online promotion strategy is mainly aimed at consumers1. Online discount promotion
discount, also known as discount, is the most commonly used way of online promotion. At present, the enthusiasm of Internet users in online shopping is far lower than that of traditional shopping places such as shopping malls and supermarkets, so the prices of online goods are generally lower than those in traditional ways to attract people to buy
because online sales of goods can not give people a comprehensive and intuitive impression, and can not be tried, touched and other reasons, coupled with the complexity of distribution costs and payment methods, the enthusiasm of online shopping and ordering is reced, and the relatively large discount can encourage consumers to try online shopping and make purchase decisions. At present, most of the online sales procts have different degrees of price discount, such as Dangdang bookstore
discount coupon is a change form of direct price discount. Because it is difficult to sell some goods directly on the Internet, we can download, print discount coupon or fill in discount form directly from the Internet in combination with traditional marketing methods, so that we can enjoy a certain discount when buying goods at a designated place
2. Online disguised discount promotion
disguised discount promotion refers to improving the quality and quantity of procts or services, greatly increasing the added value of procts or services, and making consumers feel value for money without increasing or slightly increasing the price
because the online direct price discount is easy to rece the suspicion of quality, it is easier to gain the trust of consumers by using the promotion method of increasing the added value of goods
3. Online gift promotion
at present, the application of gift promotion on the Internet is not too much. Generally, in the case of trial launch of new procts, proct update, competition against brands and opening up new markets, the use of gift promotion can achieve better promotion effect
the advantages of gift promotion: it can enhance the popularity of the brand and website; Encourage people to visit the website frequently to get more preferential information; It can summarize and analyze the marketing effect and the reaction of the proct itself according to the enthusiasm of consumers for additional procts
in the promotion of gifts, we should pay attention to the choice of gifts: don't choose inferior or inferior procts as supplements, which will only have the opposite effect; Make clear the purpose of promotion and choose appropriate procts or services that can attract consumers; Pay attention to the time and timing, and pay attention to the timeliness of gifts. For example, you can't give away items that can only be used in summer in winter. In addition, in the case of critical public relations, you can also consider gift activities regardless of cost to save the public relations crisis
In addition, Ma Haixiang reminded everyone to pay attention to the budget and market demand, gifts should be within the acceptable budget, not excessive gifts and cause marketing difficulties4. Online lottery promotion is one of the more widely used promotion forms on the Internet, which is the most popular promotion method for most websites
lottery promotion is a promotion of goods or services by means of one or more people winning prizes that exceed the cost of participating in the activities. Online lottery activities are mainly attached to surveys, proct sales, expanding user groups, celebrations, promotion of certain activities, etc. Consumers or visitors can get lucky draw by filling out questionnaires, registering, buying procts or participating in online activities
The following points should be paid attention to in online lottery promotion activities: prizes should be attractive, and large value-added procts can be considered to attract people to participate; The way to participate in the activities should be simplified, because the current online fees are high, the network speed is not fast enough, and the interests of visitors are different. The online lottery activities should be planned to be interesting and easy to participate, and the activities that are too complex and difficult are difficult to attract hasty visitors; Due to the virtual nature of the network and the wide regional nature of the participants, the authenticity of the lottery results should be guaranteed. Notaries should be invited to notarize the whole process in time, and the participants should be informed of the progress and results of the activities in the form of email and announcement The application of integral promotion on the Internet is simpler and easier to operate than traditional marketing methods. Online integral activities are easy to be realized through programming and database, and the results are highly reliable, so the operation is relatively simplein point promotion, higher value prizes are generally set up, and consumers can increase points by purchasing or participating in an activity for many times to obtain prizes
points promotion can increase the number of Internet users visiting the website and participating in an activity; It can increase users' loyalty to the website; It can improve the popularity of business activities
now many e-commerce websites "issue" virtual currency "should be another embodiment of integral promotion, such as kubide's" cool currency "and so on
the website can make members "earn money" by holding activities, and at the same time, it can use the "virtual currency" that can only be used on the website to buy the goods of the website, which is actually giving the corresponding discount to the member buyers
6, online joint promotion
the promotion activities jointly carried out by different businesses are called joint promotion, and the procts or services jointly promoted can play a certain role of complementary advantages and mutual promotion of their own value
if applied properly, joint promotion can play a good role in promoting sales, for example, network companies can cooperate with traditional businesses to provide services that cannot be realized on the network; Online sales of cars and lubricants companies, etc
Third, promotion proct selection and planning
for the operation mode of e-commerce, we have some understanding, but how should we carry out proct selection and planning? In this regard, Ma Haixiang has the following suggestions:
1, high profit
small e-commerce is not as rich as large e-commerce, so we must make high profit, because only with high profit can we pay high costs (proction costs, labor costs, housing costs, logistics costs, etc.), make money, and have money for further promotion and advertising, So as to form a virtuous circle
How much is high profit? Only when the proct profit reaches 70% or more can it be called high profit. Many consumers may have to complain, but this is the fact High customer unit price is the only way to make profits high and make capital return fast. No one is willing to sell 20 yuan per person every day. It's only a few hundred yuan salesin this regard, the procts of each instry are different, but the generation of high customer unit price is mainly realized through related sales, bundle sales and other ways
3. High repeat purchase rate
to choose procts with high repeat purchase rate and enhance users' high loyalty, the market is very different from the original, and it is no longer a take all world. The cost of developing new customers is very high, which can basically reach 3-5 times of the cost of maintaining old customers. Therefore, in order to save costs and ease operation, we must maintain old customers, Let them choose and depend on you faithfully
Why should seasonal procts be excluded? Because of the short sales period, slow flow cycle and high inventory pressure of seasonal procts, there is no strong capital flow or good supply chain, so it is better to exclude the choice of seasonal procts (see the relevant introction of Ma Haixiang's blog "proct operation ideas of e-commerce" for details) Fourth, create a sense of urgency in promotional activities. In fact, the feature of promotional activities is the heartbeat of playing. Promotional procts have selling points and hot spots. They can move customers. How can they move customers? Is to give a sense of urgency, not too late to create a tense atmosphere First of all, the sense of time urgency. Procts on the website, try to encourage users to buy now, do not wait until tomorrow, as far as possible to let users buy nowif some users don't buy on your website today, they may buy on other websites tomorrow. In order to let users buy on your website at the first time, they can choose to give users a sense of time urgency. Then, at this time, the content of sales promotion can be limited or limited. In a word, let users realize that if they don't seize such a good opportunity, they won't have it in the future
of course, whether it is time limited or limited, users must believe it
the best way for webmasters to convince users that the time limit is true is to tell the truth. Why? Because to tell the truth is the most appealing and persuasive. Just like the most common off-season clothes sales, summer clothes can be sold off in autumn. Generally speaking, users can understand it or tell them clearly that they want to increase market share or crush competitors. If the goods have some defects, they can sell them at a low price until they are sold out, In this way, users are more confident
but be careful not to tell users that it's just because the seller is kind and willing to make less money
2, in the right time
secondly, in the right time. Promotion information should appear at the right time, usually the right time is where the "shopping cart" button is displayed at the end of the proct description, and the website should clearly explain the main contents of promotion information in the form of key points
generally speaking, it's time for users to make a decision after reading the proct information. At this time, it's necessary to show users the benefits beyond the proct. Generally speaking, it can help users to make a purchase decision when they are hesitant
many websites put promotion information on the home page and display it in the form of banner advertisement, but when users come to the proct page, they don't display discounts, free gifts and other supporting items. Some websites put promotion information on the home page and often display it in the form of banner advertisement, but when users come to the proct page, they may have forgotten the promotion content displayed on the home page, The proct page does not display discount and other supporting information.