New project plan of virtual Monetary Fund
1. Obvious networking and cross-border. Relying on the Internet and chat tools for transactions, and using online payment tools to balance funds, the risks spread widely and spread quickly
Second, deception, temptation and concealment are strong. They use hot concepts to hype, fabricate various "tall and tall" theories, and some also use celebrity "big V" platforms to publicize. They use airdrop "candy" as temptation to claim that "currency value only rises but not falls", "investment cycle is short, income is high, and risk is low", which has strong bewitching. In practice, criminals illegally make huge profits by manipulating the price trend of the so-called virtual currency, setting profit and withdrawal threshold. In addition, some criminals also issue tokens under the guise of ICO, IFO, IEO, etc., or hype virtual currency in the way of IMO under the banner of sharing economy, which has strong concealment and confusion
thirdly, there are many kinds of illegal risks. Through public publicity, criminals use "static income" (currency appreciation profit) and "dynamic income" (development offline profit) as t to attract public investment, lure investors and development personnel to join, and constantly expand the fund pool, which is characterized by illegal fund-raising, pyramid selling, fraud and other illegal behaviors
this kind of activity takes "financial innovation" as a gimmick, and its essence is a Ponzi scheme of "borrowing the new to repay the old", so it is difficult to maintain the capital operation for a long time. The general public should treat the blockchain rationally, not blindly believe the promises, establish a correct monetary concept and investment concept, and effectively improve the risk awareness;
is has the long term stability. It is not a matter of long-term stability. It is not the calculation of our own but has the final say of the opening party. So this is also a network pyramid selling. There is no guarantee that when the money is in it, there is no money to go out. There is no money to make
2. virtual currency: now it is empty in the market. There are a lot of counterfeit things like electronic currency, virtual currency, virtual currency, encrypted digital currency and so on. If you don't understand these things, you may be cheated, and your funds will also be lost, which is the so-called damage to yourself and your contacts, because I have suffered losses on this. Now I know how to judge and have experience. I want to know For more differentiation criteria of virtual currency, see user, user, name, one, rise, chat,,
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passers by in black think that the fragrance of wine is also afraid of deep alleys, so advertising is becoming more and more important in modern commerce. What kind of advertising can be regarded as a good one? Hugman, a famous American writer, said that if an advertisement wants to be effective, it must have several psychological incentives that can capture consumers. Let's listen to them
the first psychological incentive is to establish a sense of participation. Recall such a scene, when you go shopping in the mall, the clothes guide will advise you to try it on, and the food boss often asks you to try it on. If you refuse at the beginning, you will definitely not buy it. But once you try it on or try it on, the probability of you buying this proct will increase greatly. This kind of behavior of the business is to establish a sense of participation for users. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more participation they give users. For example, there is an advertisement for a sports car. Let me read it to you, "drive this new car around, feel the wind blowing through your hair in the hot evening, step on the accelerator to the end, taste the feeling of being pushed behind the seat by the impact force, and see the exquisite electronic display screen. This is the speed that this sports car brings you.", Listen to me. Do you feel like you're driving this sports car in the sunset? This is to create a sense of participation for users with language or pictures
the second psychological incentive is to establish authority. Passers by in Black feel that people's instinctive psychological tendency is to believe in specialty and authority. For example, if a digital Xiao wants to buy a computer, he will first ask his friends who know how to buy a computer, whether he can go with him, and tell him the difference of various models. It's better to help him decide which one to buy. For another example, sometimes when we go to buy watermelons, we always ask the boss whether the watermelons are sweet or not. Therefore, it is very important for businesses to create a sense of professional authority when they advertise their procts. For example, you can list a lot of digital parameters in the advertisements to show your professional competence. Xiaomi mobile often does this at the press conference, and then comes to the conclusion that it is in the leading position in the instry, which really increases consumers' trust in the brand
the third psychological incentive is to establish a connection, that is, to connect what customers already know with your procts, so that consumers can accept it more easily. For example, when the smoke detector was just launched, many people didn't know what it was for. When the manufacturer advertises, it says that this proct is "a sharp nose on the ceiling", and it will give an alarm when it smells the smoke in the home. As soon as this humanized analogy appears, it immediately shortens the distance between procts and customers. There is another example. There was a proct in the United States, which can remotely control the start of the car. When you are still some distance away from the car, press the button the size of the key chain, the car will automatically ignite, and you can drive away as soon as you get on the car. The best thing is that in summer, you can feel the cool air as soon as you open the car door. You don't have to wait for the temperature to drop down like in a steamer. Hugman gave this remote control device a name called "Mafia's automatic mechanism". As soon as he heard it, did he associate it with the hot picture of Mafia's remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool
the fourth psychological incentive is to arouse the desire of belonging. People in black think that everyone has a need for a sense of belonging, which is innate. Good advertising can arouse the needs of consumers and make them feel that if I buy this proct, I can belong to the group I like. For example, Marlboro cigarettes in the United States, its advertising has successfully created a decadent yuppie beauty, Westerners want this temperament, of course, like Marlboro cigarettes; For another example, Mercedes Benz has always boasted that people who drive Mercedes Benz are the owners of wealth. Those who want to be rich and those who want to show off their wealth are willing to buy Mercedes Benz; Volvo later adopted a sense of belonging strategy, publicizing that its users are the most ecated. In the following few years, Volvo's highly ecated users were indeed increasing. So, as long as the advertising gives the group atmosphere that consumers want, they will automatically return to the team
passer by in Black: if the proct wants to sell well, the marketing advertisement must be more attentive. However, we should pay attention to the right way to do any marketing. We should not do procts and marketing that are not in line with the law of heaven, let alone cheat Dacong. At present, the Internet is a mixture of good and bad, Xiao people should also pay more attention to fraud prevention. If you want to understand the essence of marketing, you can click the black online marketing avatar to see more information. There are contact channels in it. If you want to do profiteering projects, you can contact.
1. The so-called capital disk refers to the network capital disk that has no hematopoietic function, and uses the money of the former members to pay the former members. Once there is no fresh blood injection, the boss who created the capital disk is unprofitable, he immediately shut down the network and ran away with the money. Or by the public security, instrial and commercial departments as network pyramid selling or illegal fund-raising and be investigated
It's not difficult to see from the name that the capital plate is a plate full of funds. There is no real object in the plate. You should not naively think that this is an investment way of making money with money. In fact, it's a scam for the purpose of cheating you. It can't be ruled out that some people make money through these capital plates, But for the vast majority of people, the fund plate is a trick to eat your bonesextended information:
1. Ponzi scheme is the name of investment fraud in the financial field. It is the ancestor of pyramid scheme, and many illegal pyramid schemes use it to collect money. This kind of fraud is "invented" by a speculator named Charles Ponzi. Ponzi's scam is also known in China as "robbing the east to pay the west" and "empty handed White Wolf". In short, it is to use the money of new investors to pay interest and short-term return to old investors, so as to create the illusion of making money and then cheat more investment
2. In less than 100 years since Ponzi, all kinds of Ponzi schemes have emerged one after another all over the world. With the process of China's reform and opening up, a large number of "Ponzi schemes" have entered China. In the 1980s, there was a kind of "rat club" in southern China, which was a of "Ponzi scheme". The more well-known improved version of "Ponzi scheme" is all kinds of pyramid schemes. Most of the illegal fund-raising cases in China are the reappearance of "Ponzi scheme". Some of China's business miracles suddenly become rich, and their means of getting rich are also the reappearance of "Ponzi scheme"
3. Because "Ponzi scheme" is not clever, most of the people who are cheated are the people at the bottom of the society, and the scope will be relatively large. Although Madoff has been arrested by the FBI, this kind of thing will not disappear. This is true in China, in the United States, and elsewhere in the world. The so-called prevention only depends on people's own vigilance, and the key is not to be greedy, not to think that there will be pie in the sky. Don't believe that you can make a lot of money easily. However, under the guidance of money desire in modern society, the more unreasonable the money making boast, the easier it is to make people believe it. This is often helpless. For some people, if they are cheated, they will not get a cut and gain wisdom, and the lessons learned from the past will have no effect
source: Internet: Ponzi scheme
(1) the size of the whole proct in the current market
(2) comparative analysis of sales volume and sales volume of competitive brands< (3) comparative analysis of market share of competitive brands
(4) market target analysis of age, gender, occupation, ecation background, income and family structure of consumer groups
(5) comparative analysis of the advantages and disadvantages of competitive brands
(6) comparative analysis of market regions and proct positioning of competitive brands
(7) comparative analysis of advertising cost and advertising performance of competitive brands
(8) comparative analysis of promotion activities of competitive brands
(9) comparative analysis of PR activities of competitive brands
(10) comparative analysis of competitive brand pricing strategies
(11) comparative analysis of sales channels of competitive brands
(12) financial profit and loss analysis of the company's procts in recent years
(13) comparative analysis between the advantages and disadvantages of the company's procts and competitive brands
(2) the text of a marketing plan
the text of a general marketing plan consists of seven items, which are briefly explained
(1) the company's policy of putting its procts into the market
before drawing up a plan, the planner must make in-depth and detailed communication with the company's top leadership on the company's future business policies and strategies, so as to determine the company's main policies. Both sides should discuss the following details< br />1 Determine the target market and proct positioning< br />2 Sales target is to expand market share or to pursue profits< br />3 Formulate price policy< br />4 Determine how to sell< br />5 Advertising performance and advertising budget< br />6 The focus and principle of promotion activities< br />7 The key points and principles of public relations activities
(2) proct sales target of an enterprise
the so-called sales target refers to the business target that a company's various procts must achieve within a certain period of time (usually one year)
sales target quantification has the following advantages:
it provides the basis for testing the success or failure of the whole marketing plan
to provide a basis for evaluating work performance objectives
provide the basis for the next sales target
(3) proct promotion plan
the purpose of a promotion plan is to help achieve sales goals. The promotion plan includes three parts: target, strategy and detail plan< (1) target
the plan must clearly indicate the target of the promotion activity to achieve the sales target of the whole marketing plan. Generally can be divided into: long-term, medium-term and short-term plan
strategy
after deciding the goal of the promotion plan, the next step is to work out the strategy to achieve the goal. The strategy of promotion plan includes advertising strategy, distribution channel strategy, promotion price strategy and public relations strategy
Advertising Strategy: according to the proct positioning and target consumer groups, determine the theme of policy performance, and use newspapers, magazines, television, radio, leaflets, outdoor advertising, etc. What kind of media should we choose? What's the ratio? What's the audience rating and contact rate of advertisements? Make the characteristics and selling points of the procts deeply rooted in the hearts of the people
distribution channel strategy: there are many kinds of distribution channels at present. Enterprises should choose their own channels according to their needs and possibilities, which can be divided into two parts: dealers and terminals, and intermediary agents. In the choice, we follow the main principle of "targeted", make full use of the limited resources and strength of the company
promotion price strategy: the target of promotion, various ways of promotion activities, and the desired effect of various promotion activities
strategy of public relations activities: the object of public relations, various ways of public relations activities, and what the purpose of holding various public relations activities is
③ detailed plan
details the implementation of each strategy
advertising performance plan: Design of newspaper and magazine advertising draft (title, text, pattern), creative script of TV advertising, radio draft, etc
media utilization plan: choose popular or professional newspapers and magazines, as well as publication date and page size, etc; The time and frequency of TV and radio advertisements. In addition, we should also consider CRP (total viewing rate) and CPM (average cost of advertising information delivered to each thousand people)
promotion plan: including commodity purchase and display, exhibition, demonstration, lottery, sample presentation, tasting, discount, etc
public relations activities plan: including shareholders meeting, release company news release, internal publications, staff associations, love activities, simultaneous interpreting with media. (4) market research plan
market research is a very important part of marketing plan. Because the market information and intelligence obtained from market research is an important basis for drawing up a marketing plan. In addition, most of the 12 items in the first part of the market situation analysis can be obtained through market research, which also shows the importance of market research< However, market research is often ignored by senior leaders and planners. Many enterprises spend a lot of money on advertising every year, but do not pay attention to market research. This wrong idea must be changed as soon as possible
like the promotion plan, market research also includes three major items: objectives, strategies and detailed plans
(5) sales management plan
if the marketing plan is regarded as a joint operation of land, sea and air, the sales target is the purpose of landing. The market research plan is responsible for providing intelligence, the promotion plan is under the cover of Navy and air force, and the sales management plan is under the action of army. With the effective support of intelligence and the cover of strong navy and air force, we still have to take the lead in attacking cities and lands of army in order to win decisive victory. Therefore, the importance of sales management plan is self-evident. Sales management plan includes sales supervisor and staff, sales plan, selection and training of salesmen, incentive of salesmen, salary system (salary and bonus) of salesmen, etc
(6) financial profit and loss estimation
the sales target of any marketing plan is actually to achieve profit, and profit and loss estimation is to estimate the pre tax profit of the proct in advance. As long as the expected total sales of the proct minus the cost of sales, marketing expenses (distribution expenses plus management expenses), promotion expenses, you can get the pre tax profit of the proct
(7) feasibility and operability analysis of the scheme
this is the further process of implementing the policy of the scheme. In a sense, it is the "outpost" for the implementation of the plan. On the one hand, it carries out the necessary pre analysis on the feasibility and operability of the whole scheme; on the other hand, it paves the way for the necessary supervision on the post implementation. This is also one of the important criteria to determine whether the plan is finally passed or not.