What is MCN virtual currency
MCN (multi-channel network), a proct form of multi-channel network, combines PGC content to ensure the continuous output of content with the strong support of capital, so as to realize the stable realization of business. The value provided by MCN can be roughly divided into two categories: information value and efficiency value
The MCN projects with investment value have: strong content judgment and proction ability; It is better to have its own template and instrialized proction mechanism; At the same time, it has a strong flow purchasing ability, and has the same control power as a faucet. It can realize the regulation and control from both sides of content proction and consumption to form a match In September 2016, microblog launched the internal test of MCN management system. In May 2017, Weibo launched the vertical MCN cooperation plan, which started the access cooperation of MCN institutions in various vertical fields, strengthened content proction, and supported high-quality content creators and institutionsin December 2017, Weibo announced the establishment of a 3 billion fund to support MCN. On August 8, 2018, microblog launched the "microblog content business alliance assistance plan", creating an ecological closed loop among microblog platform, KOL and advertisers, realizing the two-way commercial realization of MCN institutions and brands
on August 28, 2018, there were more than 2000 MCN organizations cooperated with microblog, which first mentioned the concept of social currency exchange rate, tilted the whole station exposure and social resources to help organizations grow in microblog
MCN (multi channel network) is a proct form of multi-channel network, and it is a new economic operation mode of Internet red
The mode of MCN originates from the mature economic operation of Netcom in foreign countries, and its essence is a proct form of multi-channel network. This model combines different types and contents of PGC (professional proction content) to ensure the continuous output of content under the strong support of capital, so as to realize the stable realization of business 
extended data
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the value provided by MCN can be roughly divided into two categories: information value and efficiency value. MCN project with investment value has strong ability of content judgment and proction; It is better to have its own template and instrialized proction mechanism; At the same time, it has a strong flow purchasing ability, and has the same control power as a faucet. It can realize the regulation and control from both sides of content proction and consumption to form a match
at the same time, the company's service ability to red man is also very important. To make red man willing to be a pure content procer, it needs a very detailed and systematic service