SM Entertainment company issues virtual currency

3. According to Alibaba's 195 million yuan purchase of 0.4% of the shares, the valuation is 4.9 billion yuan
in fact, if an entertainment company is to be acquired, its valuation can not be calculated by the stock price
for example, when DreamWorks was acquired, the acquisition price was 20% higher than the share price, and 50% higher than two days before the acquisition.

4. The full name of SM company is star Museum. Li Xiuman, the president of SM company, which is known as "star factory" in South Korea, was a very famous singer in the early 1970s. After retiring behind the scenes, with his keen vision, he founded SM Entertainment Culture Company in 1989, which ushered in a new era of Korean planning company. In 1998, S.M. introced its hot and SES to China and Japan, setting off a wave of "Korean wave" in Asia. In April 2000, S.M. company registered KOSDAQ and issued shares, becoming the first entertainment culture stock company in South Korea. In 2001, bao'er, who was trained by S.M., became one of the most popular singers in Japan. In December 2002, S.M. and Japan's Fandango Japan (a joint venture between Yoshimoto group and KDDI), Yoshimoto group and avex jointly founded Fandango Korea, an online entertainment company. In the era of rapid development of network and mobile communication, Fandango Korea will be mainly responsible for developing digital information resources for the public. This year, in order to facilitate access to the Chinese market, we set up a branch in China to build an entertainment network in Asia together with S.M. Japan branch, which was established in 2001. S. M. has made unremitting efforts to take the world-famous entertainment groups such as Time Warner and Disney as its future goal, hoping to become the strongest Entertainment Group in Asia
Department of S.M. company: the draft department of the future star; "Starlight academy" training department for training new people; The record proction department should grasp the market trend, embody the singer's style and create a realistic visual sense; Record proction department (A & R) for recording and post proction; Marketing department for promotion and sales; Contact the media to promote the singer's publicity department; And explore the potential value of the singer, planning advertising concert agency. In fact, there are dozens of entertainment companies in South Korea, including JYP entertainment, DSP entertainment, laful entertainment, Dr music, music factory, good media and C.I media. The reason why SM can take the lead in many powerful competitors is that it relies on the unique insight and complete professional operation system of the company's leadership to create hot, Kangta, Shinhwa, boa, heejun, S.E.S, fly to the sky, the trax, Dongfang Shenqi, superjunior, tianshangxi, girlhood, Zhang Liyin, SHINee, Isak n Jiyeon, black beat are famous singers in Asian song circles
the first step: Talent Show & Training (talent show department, training department)
in the early 1990s, S.M. company still separated these two links very clearly. During the establishment of hot, Jin Jingxu acted as an agent in high schools all over the country, searching for so-called "talented" talents, thus absorbing kangta, Wen Xijun and Li Zaiyuan. Director Li Xiuman chose tonyan in the United States, while Zhang Youhe attracted people's attention for his outstanding performance in the dance competition. By the time the myth of Asia was established, the company began to establish a draft mechanism. In 1996, the company selected Andy, lead singer Shen comet and Eric, who had trained with hot before, and won the championship of American dance competition through American draft. In Korean local draft, the company selected Kim Dong Wan, while Li Min Yu was favored by S.M. because he formed his own orchestra and won the champion of Korean dance competition, Junjin was recommended by Kang TA to SM company for his talent as an artist. Through a series of talent shows, the company initially determined the people it wanted to cultivate in 1997. After that, the devil training began, and the personnel would not change. However, with the growth of Korean teenagers' star desire, more and more potential children have emerged, which also means that the competition is more and more fierce. Therefore, S.M. company graally integrates the draft and training as one step. Enter the company through the draft does not mean to become an artist, and at this time did not sign a contract with the company, in further training, the company will eliminate some people. At present, the company holds two large-scale selection competitions every year and an internal selection meeting every week. In the case of Dongfang Shenqi, which was just founded in 2004 and has become popular in Asia this year, all its five members were excavated and cultivated through S.M.'s new talent selection and training institutions. At first, they were captains of five different combinations. Through continuous training and selection, they were able to form the present dream combination - "Dongfang Shenqi"
in this step, several features are highlighted
first of all, stars are younger. Idols of low age has become a global phenomenon. In terms of instry profits, the younger you are, the more years you can make money for the company. Moreover, the earlier you know, the lower the cost of packaging, the stronger the plasticity, which is concive to the company's training; From the instry characteristics, the entertainment instry is young people's instry, only young people are fresh and eye-catching. For example, in 1997, SM company formulated a strategy to cultivate a famous star who can represent Asia. Because judging from the situation in South Korea, it is more convenient for girls to enter the overseas market, so boa was the future star selected by thousands in South Korea at that time. At that time, she was only 11 years old. She was in Grade 5 at the time of the interview, but her singing and dancing proved that she had the talent of a star. The three or four songs auditioned at that time were all classics of S.E.S. and the dance was also the most popular hip-hop dance step at that time. Her excellent performance was praised by the commentators on the scene. At the strong request of the record company, her parents had to agree. And from the interview qualified, baby began to accept the special training. Most of the newly launched Korean stars are 18 or 19 years old. How young is their debut age
although younger stars have become a necessary condition for fame, they are not without shortcomings. Because they became famous too early, they were too young, and they put on the crown too early. Although these idol singers have paid for their innocent flowering season and healthy growth environment, this is an irreparable youth advance. However, what exists is reasonable. With fame and wealth, we will lose something. This is the characteristic of this instry
Second, strict training. This is the stage children have to go through to become famous. Any entertainment company in South Korea, when making idols, not only requires artists to have talent to become idols, but also requires artists to accept strict post training. This is especially true in SM company. Take hot, which caused the "Korean wave" in China, for example. Before the release of his first album, Zhang Youhe had 12-16 hours of super intensive training every day, which made his shoulders ache when he danced. Sometimes everyone would be too tired to get up on the floor. The training process of Dongfang Shenqi, which has become popular rapidly this year, is almost hellish, and the League member Xi Ya has been trained for more than seven years before he is allowed to stand in front of the curtain. Sometimes, the five 16-year-old and 7-year-old boys were hungry and practiced from afternoon to 11:00 p.m. when they thought the singing was almost the same, they went to sing to the person in charge of the company, but the person in charge was still not satisfied after listening. The five boys continued to practice, and all the relevant personnel of the company accompanied them. At the beginning, hot was learning dance and singing 12 hours a day. They have to dance around their inner thighs in practice, so that they can memorize the movements correctly. In addition, in order to accumulate stage experience, they became the accompaniment of singer Liu Rongzhen (now SM director). Not only in singing and dancing, the company trains them strictly, but also in language expression, expression and other aspects, so that they can speak calmly whenever and wherever they have cameras. After spending two years like this, they made their debut in South Korea in 1996 and made their debut in China in 2000, triggering the "Korean wave". As for the cultivation of Asian stars, besides these, we also need to train the language
Third, a large number of combinations. Portfolio is the entertainment proct that brokerage companies like and are good at making. S. M. has successfully launched a number of combinations, such as hot, SES, mythology, TVXQ, tianshangxi, and super junior, the latest 13 person combination, after 3-4 years of selection and elimination. The reason for the launch of the portfolio is that the portfolio can bring several people together to meet the demand of "each has his own love" and ensure that the company's investment will not sink completely. At the same time, after becoming an army, the company can determine the next key star according to the popularity of the combination. So it's not unusual for South Korea to combine and divide quickly. Moreover, at the beginning, it was decided by the company to form a portfolio, and dissolution was also decided by the company. In many cases, it was not decided by the members of the portfolio. Myth just jumped to good because of the disagreement between members and S.M. This is still good. At the beginning, hot couldn't wring its arm but its thigh, so it was forcibly broken up by the company. Thus, the combination is a common strategy in the entertainment instry of South Korea, as the touchstone of the market
Fourth, pay enough attention to it. Although the training is very strict and arous, the company still attaches great importance to the newcomers. In terms of funds, S.M. spared no effort to spend a lot of money on all-round training of artists. In terms of human resources, the company will be equipped with the most outstanding teachers, songwriters and veteran figures in the ballad instry to guide the new people. For example, in order to make bao'er a perfect and powerful singer, S.M. invited many art experts to be her special teachers. As the dance director of bao'er, Zuomi and Shu are the best in Japan. In addition, her debut album also invited famous Korean composers Liu Rongzhen, Jin Xingxi, Jiang Yuanxiang and Fang Shixu to help
the second step: proction (record proction and proction department)
Korean artists proced from the star making mechanism generally do not have much personal freedom. Because they are trained by the company at a very young age, their singing style has been determined according to their personal characteristics at the time of training, and can not be changed according to their personal preferences. Especially at the beginning of his career, even if he is very talented, he will not release his own works. Every song and every shape are carefully created by the company according to its development goals
well made and integrated with a variety of popular elements. S. From the beginning, M. has been committed to making music suitable for the whole Asian market and in line with the pursuit of young people in Asia. Before packaging and promoting artists, companies usually spend their time carefully analyzing the basic local culture, music and other popular elements, and integrate them into Korean artists, so as to avoid risks to the greatest extent. Here I want to prove the opposite. In 2004, a Chinese music company released a collection of the most popular Chinese original singers in 2004, in which 13 Korean original singers of popular Chinese songs finally surfaced in China. Roughly speaking, more than 80 famous Chinese singers have covered more than 100 Korean songs in recent years. Among them, a large number of famous stars, such as Zheng Xiuwen, Zhang Xueyou, Mo Wenwei, Liu Dehua, Nicholas Tse, liming, Zhao Chuan, Zhang Huimei, Xu Zhian, she and so on, have had close contact with Han le. Looking back at the singers from Hong Kong and Taiwan, it seems that "rookie + cover Korean music = inevitable popularity" has become an invincible rule. The mainlanders are more original, and only a few singers, such as Sun Nan, Sun Yue, Na Ying and Chen Lin, have had cover experience. It can be seen that Korean pop music has been made in the upper class
integrate local elements. If the company decides to let an artist

5. Take a look at the SM China talent show
finally, three people went to Korea
and Han Geng was left behind
and the saying is not good
now foreign artists have problems in Korea all the time

it may be more convenient for you to have high-level support
if you don't practice for 5-6 years,
What do you want to come back to do
to sing or lead the dance
and to see your luck
now Shenqi and SJ are both here It will take a lot of time for you to come out in the year of fighting
because of the nationality problem, some programs may not be announced
it's very inconvenient for Han early because of the visa problem
it's normal for SM company to abuse employees

if you want to be a star and have a face to dance, you can have a try

if you succeed successful

7. The landlord is an sb. If you are above 100 e, you need to ask about the market value of SM company. I think you are 100 e Ming coin

8.

S.M. entertainment is a large-scale artist planning and brokerage company in South Korea. It was founded by singer Li Xiuman in 1989. Its name "SM" is the abbreviation of "star Museum", which means "star Museum, hall of fame"

In 1998, S.M. introced its hot and SES to China and Japan, setting off a wave of "Korean wave" in Asia. In April 2000, S.M. registered in the Korean stock market and issued shares, becoming the first entertainment culture stock company in Korea

In December 2002, S.M. and Japan's Fandango Japan (a joint venture between Yoshimoto group and KDDI), Yoshimoto group and avex jointly founded Fandango Korea, an online entertainment company. In the era of rapid development of network and mobile communication, Fandango Korea will be mainly responsible for developing digital information resources for the public. On May 8, 2014, it was officially announced that it has reached a strategic cooperative relationship with the network

as of 2016, its representative artists include boa, TVXQ, super junior, girlhood, SHINee, f (x), exo, red velvet, NCT, etc

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extended information:

signing selection:

1. Signing

and SM company is the first one to sign a performance student contract, and when they officially debut, they will sign a 5-year performance contract in their own name (note, it is in their own name, not in their combination name), The profit income is generally 7:3 for company and indivial. But the revenue here means that the revenue from the album, peripheral procts and other activities belong to the company< p> In other words, the first five years were almost for nothing (before SM was judged that the contract was unreasonable and had been ordered to rectify). When the five-year contract expires, whether to go or stay is the same as the general brokerage company. It depends on the opinions of both the company and the artists. Generally, for those who want to stay, SM will pay a high renewal fee, and their treatment will change accordingly (Kang TA and boa both get SM shares when they renew their contracts)

2. Selection

"S.M. youth best selection conference" is the most direct and formal way to enter SM. There are many departments (such as singing, dancing, etc.), and competition points are set in overseas countries such as the United States, China and Japan, so as to absorb talents more comprehensively (Tony, shoo, Eugene, Eric, Andy, youtianwu, Jifan, Tiffany (Huang Meiying), etc, Jessica (Zheng Xiuyan) and Krystal (Zheng Xiujing) are all "returnees", and even comet Shen was discovered while studying in the United States

In SM, there are also SJ-M's Zhou Mi and Henry (Liu Xianhua), Zhang Liyin, f (x)'s Song Xi and amber (Liu Yiyun), exo's Zhang Yixing, non Korean real foreign artists

9. I put all the packaging promotion work under the category of marketing. In fact, in the whole star making mechanism, the manufacturing process of stars is completely consistent with the process of ordinary procts from material selection, processing, finished procts, inspection to marketing, trading and brand effect establishment. And marketing should be the top priority in the whole process of star making. S. M. company also has many tricks in the commercial promotion of this artist< First, identify the target consumers. This process includes three steps: market segmentation, target market selection and market positioning. Market segmentation is the process of dividing the market into different groups of buyers with different needs, characteristics and behaviors, which need different procts or marketing mix. After segmentation, the company will choose the target market. When the market is chosen, the company must also decide what position it wants to achieve in these target markets. Market positioning refers to the arrangement for procts to occupy a clear, special and ideal position in the eyes of target consumers relative to competitive procts. In this regard, Korean entertainment companies have done a very good job. S. M. company will make detailed plans before launching each new person. For example, for bao'er's debut, the company intends to let her enter the overseas market. First, it will gain a foothold in the Korean domestic market, and then it will attack the Japanese market on a large scale. At present, it seems that it has also made remarkable achievements. Next, bao'er will enter the Chinese market, as can be seen from her Chinese songs. Since the dissolution of hot, kangta has been focusing on the Chinese market. As hot has gained considerable popularity in China before, kangta has entered the Chinese market very smoothly. This year, she also held a solo concert in China. When the company chooses the target market and makes a market positioning, it will increase or improve the artist's ability through training and other means to adapt to this positioning. For example, learning language

however, there is basically no vacancy in this step in our country. Most entertainment companies have not made a very detailed plan, and most of them follow the feeling. As a result, the packaging artists have more blindness, increasing the risk of investment failure< Second, design marketing mix. A set of controllable tactical marketing methods used to proce the desired response in the target market. Classical theory puts forward four variables, namely 4P theory: proct, pricing, distribution and promotion

let's start with procts. The procts of entertainment instry have the same particularity as media procts such as TV. First, artists are the procts of entertainment companies. Second, artists' records are also the procts of companies. The sale of records depends on the artists themselves. Therefore, artists are the most important procts. First of all, quality is the first, and this problem can be well solved through strict training. The best example is that in all kinds of entertainment programs in South Korea, artists can improvise or adapt. Its level can be seen. Secondly, for this proct, the company needs to design different routes to package it. According to the target market mentioned above, the route of each artist is designed according to the market positioning, highlighting the characteristics to distinguish from other procts. So many adjectives have become pronouns of artists. For example, sexy is the pronoun of Li Xiaoli. Because of her success, many female artists have begun to take the sexy route, and most of them are decided by the company. A few years ago, cute was a synonym for Dana of S.M. company, because Dana was only 15 years old when she came out, but this strategy did not achieve great success. Therefore, S.M. immediately changed its strategy and incorporated Dana into the group of four women launched last year, which is the first time that Dana became an independent singer and then joined the group. Judging from the current performance, S.M. company's strategy is still correct. After designing the route, we should be careful about its appearance. If the status in the idol singer, then the appearance requirements are very high. For example, boys who do not have a height of more than 180 cm are not allowed to talk about, girls who have a hard body are all pase, the nose is not strong enough, the eyes are not big enough, and the facial contour is not good enough. And those singers who have already made their debut, in order to make themselves more perfect, also keep cutting in the face. Of course, it's not to say that there are no singers in South Korea who are inferior in appearance and have super strength. Ygfamily entertainment company has many singers with such strength. Their market in the local market is also very good, but they have not made a difference in the overseas market. In addition to appearance, Korean star's clothes and hairstyles are also very elegant. The company pays a lot of money to package them. There are special clothing consultants. For those who have been on the market for a long time, they all have their own beauty salons, which are specially responsible for beauty and hairstyles. Therefore, Korean stars often lead the fashion trend and are the object of teenagers' imitation. From this point of view, it has also increased the popularity of artists. In China's "Korean wave", clothing and hairstyle account for a large proportion

for the second proct - records. The packaging lies in the arrangement of the music, the cover poster of the record, the attached content and so on. In order to further explore potential procts, SM will issue a collection every winter and summer. In the collection, all the company's artists sing the main songs and MVS, which have become the most expected music works of fans ring the winter and summer holidays. In the MV, the artists happily fight and play, showing a happy "SM family photo"

pricing. It's still divided into two parts. First, artists. This is fully reflected in the artist's value, that is, the price when signing a contract with the company. The value of ordinary artists depends on their popularity in the market, but the popularity is ex post, so the company occupies a favorable position when signing the contract, so most of them are unequal. In order to prevent artists from changing jobs when they become popular, SM company has always made it clear when signing a contract with its actors that if an actor violates the contract, he must pay liquidated damages and compensation, which is generally accepted by South Korean entertainment circles. Other companies have adopted this or similar rules. But SM company's liquidated damages and compensation amount is huge. It is even 3-5 times higher than the usual regulation. So it brings a lot of pressure to the actors. It is almost impossible to change jobs ring the signing period. The second is records. Record is a common commodity, so its pricing is carried out according to the general method. As for the revenue sharing of records, it is worth mentioning that an ordinary Korean singer can get 100 won if he sells a record, but the combination needs to be shared equally. Therefore, when hot sold a record in that year, each person only got 20 won (0.16 yuan), and then reced to the official royalty, only 7 won (5 cents). It can be seen that it is not easy for Korean artists to earn money, and they are also "exploited" by their companies. Of course, before the company's investment is also huge

distribution. This is mainly for the proction of artists. For example, the channels for selling records, how to distribute goods, and the channels on the Internet. In the major record sales store goods, and according to the rebate, let the store put the record in the eye-catching position, posters and so on. Generally speaking, for big companies like S.M., they have formed their own record sales channels, which are available on a regular basis. With the rapid development of the Internet, MP3 download has become a new profit growth point. Therefore, the Internet has become a new channel and battlefield for major record companies. S. M. company also realized that in 2002, it co founded Fandango Korea, an online entertainment company, with Fandango Japan, Yoshimoto group and avex of Japan, taking the lead in online competition

promotion. For the company, not only to create high-quality goods, but also should tell the advantages of the proct to customers, and seriously establish the image of the brand in the eyes of customers. To achieve this, we must skillfully use advertising, sales promotion and public relations means of mass communication. That is, our traditional sense of propaganda< Method 1: advertising. Participate in various programs of radio and TV stations (mainly KBS, MBC and SBS) to increase exposure. The main way for artists to become popular is to expose them in the entertainment media, including ranking. The list controlled by the TV station provides a visible yardstick to measure whether the combination is popular or not. And more on TV, new songs can be included in these lists. Some people think that these lists are good for singers who often appear on TV. CD sales and fan votes only account for a small number of South Korean lists. All this shows that being on TV is more important than anything else. The most important thing is that it can appear in 20 or more TV programs of MBC, KBS and SBS, the three major TV companies in South Korea. Sometimes it only plays the singer's MTV on several major TV stations. There are mainly two kinds of programs here. The first is the ballad program. According to the survey results, the singers of the top 10 planning companies, such as S.M entertainment, YG, I-star, international music, Ivy music sis, have played more than 40% of all the singers in KBS Music Bank, SBS popular ballads, MBC music camp and other ballad programs. Among them, the singer of S.M company plays the most. The second is entertainment. Now more famous are "love letter", "X-man", "happy together", "night heart", "happiness of ten thousand yuan", "female hero", MBC TV sitcom series, "nonstop" SBS reversal drama and so on. Stars participating in TV entertainment programs can achieve a win-win situation. On the one hand, artists through the program to improve the visibility of the album. South Korea's entertainment programs are quite mature, and the stars are also quite cooperative. The natural state allows the public to further understand the star's character, character, specialty and other aspects. It was because I saw Korean entertainment that I learned about Korean singers and became interested in them. On the other hand, TV stations improve the audience rating through the popularity of artists. Because of the stars, fans must watch every issue, so this way can lock in the audience. TV stations can cooperate with artists in such a comprehensive way, and the most fundamental thing is that they all have marketing ideas, and understand that the audience or fans are the foundation of their survival. Therefore, no matter in the program setting or the cooperation of stars, they all pay attention to consider from the perspective of the audience. Through cooperation, both sides can achieve their own goals. Of course, driven by the interests of both sides, bribery is inevitable. Because bribes to TV and radio programs with high ratings or high ratings can give anonymous talents more opportunities to grow into superstars. As a matter of fact, with the increasing competition, only one of the 20 newcomers can succeed. In order to keep the investment from wasting, it is necessary for the company to spend money to buy the exposure rate. While offering bribes, big entertainment companies are graally taking control of radio programs. After the dissolution of hot, S.M. once blocked the other three team members and warned the TV station and other media that if they dare to let JTL appear, their company's singers will never come to the relevant TV stations. In addition to the traditional media, more and more attention has been paid to the new media. Various entertainment companies have increased the publicity of artists on the Internet. Almost every star has his own personal home page, where there are not only the latest official news, but also artists' self-service

10. Man, sader will be deployed to Korea soon. Do you want to go to SM Entertainment company? Zhang Yixing is a member of SM Entertainment company. What he said is very famous. There are no fans in front of the country. This is the patriotism of artists. To be honest, South Korean entertainment companies do have their own unique ways to cultivate artists, but I don't recommend you go to South Korean SM Entertainment company now!