Marketing mode of virtual currency
in the era of stand-alone games, the protagonist accumulates money by knocking down the enemy, entering the gambling house to win money, etc., which can be used to buy Herbs and equipment, but only in his own game console; The special currency issued by the portal website or instant messaging service provider is used to purchase the services within the website
there are four types of virtual currency in the market:
1. Game currency developed by game operators for players to use as a trading medium in online games
2. A special virtual currency issued by the portal or instant messaging tools for use in the operating cyberspace
3. Interactive virtual currency, which can be used in the issuing entity of virtual currency and can purchase goods and services from non issuing entities
4. Based on cryptography and modern network P2P technology, a special electronic and digital network cryptocurrency is proced through complex mathematical algorithm
the instrialization of virtual money will form a virtual money market. If the emergence of the stock market is the proct of the combination of instrial capital and financial capital, then virtual currency will be the proct of the combination of service capital and financial capital. Modern service instry, especially personalized modern information service instry, will become the instrial foundation of personalized virtual currency
the personalized virtual money market is different from the stock market and derivative financial instrument market. The latter is more established for the needs of instrialization, which is also reflected in meeting the needs of the so-called modern service instry; The instrial foundation of the former is closely related to the demand of informatization
The future of the tertiary instry is different from the service instry, its development direction is the post-modern service instry, that is, the experience instry, that is, more personalized instry to meet the development needs of spirit, culture and entertainment. The stock market will make more use of information to guide the rational investment of instry and service instry, while the personalized virtual money market will make more use of information to guide the perceptual consumption of experience instrylegal. Virtual currency mining to make money, digital currency hoarding to make money, virtual currency speculation to make money, digital currency move bricks arbitrage to make money, open a digital currency trading platform, charge fees are good ways to make money
1, virtual currency mining to make money : This is the most original way to make money with virtual currency. Through the purchase, rent, or self-assembly of mining machine, installation and operation of specific mining program software, 24 hours a day continuously running mining. The earlier the project, the more opportunities there are for mining, and the greater the harvest. For example, bitcoin, now the cost of mining is higher and higher, but the bitcoin is less and less. Therefore, the best way is to find projects that contribute to the development of world blockchain in advance, and get involved in mining as soon as possible to obtain early dividends. Then hoard the money and wait for the later appreciation before selling it
4, digital currency move brick arbitrage to make money : in the field of digital currency, there is a way to make money without losing money, that is move brick arbitrage. The digital currency transaction led by bitcoin is a pure market behavior, which is not regulated by the financial system of any country or region. The digital asset itself is encrypted, but it is multi-party proof, at the same time, it is completely transparent, and anyone can query it
5, open a digital currency trading platform and charge a handling fee . These are basically the profit models of mainstream digital currencies such as bitcoin, Ruitai coin and Laite coin. Virtual currency investment is risky, and there is no limit on the rise and fall of stocks in virtual currency, so it needs to be cautious to invest in virtual currency. At present, Ruitai coin, Weimeng coin and Ethereum perform well in the market
bitcoin is the overlord, and other shanzhais such as Laite coin, Fuyuan coin, doggy coin and Ruibo coin have a certain market share
bitcoin is the ancestor of digital cryptocurrency, with the highest market value, attention and popularity. Moreover, bitcoin related companies have obtained billions of dollars in financing, and also have a certain share in the payment field
lightcoin is the ancestor of Shanzhai coin and an unsuccessful experiment of bitcoin, but its popularity is second only to bitcoin
Fuyuan coin is the main application, and its future application scenario is the business points of jewelry business, which is the best of the three generations of coins, supported by large jewelry groups
dog coin is a kind of counterfeit coin that is well done in marketing, and it has certain competitiveness in the small reward and charity donation market
reborn took the route of cooperation with the government and traditional financial institutions, and obtained more than US $30 million in financing.
1. Enterprises are not allowed to operate both virtual currency transactions and virtual currency issuance businesses at the same time
2. The conditions for handling virtual currency transactions should meet the relevant conditions for establishing operational Internet cultural units
3. The transaction conditions of virtual currency should meet the relevant conditions for the establishment of operating Internet cultural units, and the relevant provisions of the competent department of Commerce on e-commerce (platform) services.
especially in the virtual currency circle, we have done many big companies in the currency circle.
passers by in black think that the fragrance of wine is also afraid of deep alleys, so advertising is becoming more and more important in modern commerce. What kind of advertising can be regarded as a good one? Hugman, a famous American writer, said that if an advertisement wants to be effective, it must have several psychological incentives that can capture consumers. Let's listen to them
the first psychological incentive is to establish a sense of participation. Recall such a scene, when you go shopping in the mall, the clothes guide will advise you to try it on, and the food boss often asks you to try it on. If you refuse at the beginning, you will definitely not buy it. But once you try it on or try it on, the probability of you buying this proct will increase greatly. This kind of behavior of the business is to establish a sense of participation for users. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more participation they give users. For example, there is an advertisement for a sports car. Let me read it to you, "drive this new car around, feel the wind blowing through your hair in the hot evening, step on the accelerator to the end, taste the feeling of being pushed behind the seat by the impact force, and see the exquisite electronic display screen. This is the speed that this sports car brings you.", Listen to me. Do you feel like you're driving this sports car in the sunset? This is to create a sense of participation for users with language or pictures
the second psychological incentive is to establish authority. Passers by in Black feel that people's instinctive psychological tendency is to believe in specialty and authority. For example, if a digital Xiao wants to buy a computer, he will first ask his friends who know how to buy a computer, whether he can go with him, and tell him the difference of various models. It's better to help him decide which one to buy. For another example, sometimes when we go to buy watermelons, we always ask the boss whether the watermelons are sweet or not. Therefore, it is very important for businesses to create a sense of professional authority when they advertise their procts. For example, you can list a lot of digital parameters in the advertisements to show your professional competence. Xiaomi mobile often does this at the press conference, and then comes to the conclusion that it is in the leading position in the instry, which really increases consumers' trust in the brand
the third psychological incentive is to establish a connection, that is, to connect what customers already know with your procts, so that consumers can accept it more easily. For example, when the smoke detector was just launched, many people didn't know what it was for. When the manufacturer advertises, it says that this proct is "a sharp nose on the ceiling", and it will give an alarm when it smells the smoke in the home. As soon as this humanized analogy appears, it immediately shortens the distance between procts and customers. There is another example. There was a proct in the United States, which can remotely control the start of the car. When you are still some distance away from the car, press the button the size of the key chain, the car will automatically ignite, and you can drive away as soon as you get on the car. The best thing is that in summer, you can feel the cool air as soon as you open the car door. You don't have to wait for the temperature to drop down like in a steamer. Hugman gave this remote control device a name called "Mafia's automatic mechanism". As soon as he heard it, did he associate it with the hot picture of Mafia's remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool
the fourth psychological incentive is to arouse the desire of belonging. People in black think that everyone has a need for a sense of belonging, which is innate. Good advertising can arouse the needs of consumers and make them feel that if I buy this proct, I can belong to the group I like. For example, Marlboro cigarettes in the United States, its advertising has successfully created a decadent yuppie beauty, Westerners want this temperament, of course, like Marlboro cigarettes; For another example, Mercedes Benz has always boasted that people who drive Mercedes Benz are the owners of wealth. Those who want to be rich and those who want to show off their wealth are willing to buy Mercedes Benz; Volvo later adopted a sense of belonging strategy, publicizing that its users are the most ecated. In the following few years, Volvo's highly ecated users were indeed increasing. So, as long as the advertising gives the group atmosphere that consumers want, they will automatically return to the team
passer by in Black: if the proct wants to sell well, the marketing advertisement must be more attentive. However, we should pay attention to the right way to do any marketing. We should not do procts and marketing that are not in line with the law of heaven, let alone cheat Dacong. At present, the Internet is a mixture of good and bad, Xiao people should also pay more attention to fraud prevention. If you want to understand the essence of marketing, you can click the black online marketing avatar to see more information. There are contact channels in it. If you want to do profiteering projects, you can contact.
First, the third-party payment platform model
model overview: the third-party payment enterprise refers to the non-financial institutions that provide network payment, pre acceptance of prepaid card issuance, bank card receipt and other payment services as an intermediary between the payees and payers
Second, P2P network microfinance mode
mode overview: through P2P network financing platform, the borrower directly releases loan information, after the lender understands the other party's identity information and credit information, it can directly sign a loan contract with the borrower, provide small loans, and timely know the repayment progress of the borrower, and obtain return on investment
Third, crowdfunding financing mode
mode overview: the so-called crowdfunding platform refers to the platform where its creators raise small amount of funds or other support from the public, and then feed back the creative implementation results to the investors. The website provides a platform for netizens to initiate fund-raising ideas, sort out investors' information, and publicize the implementation results of ideas, so as to become the main profit model with funders
IV. virtual electronic currency model
model overview: virtual currency is a kind of network virtual currency generated by computer operation or issued and managed by network community, which can be used to buy some virtual goods, such as clothes, hats, equipment, etc. in online games, as long as someone accepts it, You can also use virtual currencies like bitcoin to buy real-life items
Fifth, Internet financial portal mode is used to sell financial procts on the Internet platform. Compared with the original offline purchase, online financial management and insurance are more convenient and transparent, and the threshold is relatively lower, and different proct combinations can be provided in time according to the personalized needs of customers