What kind of virtual currency is fab
Fab: fabriction is an instrial term. Generally, some metal sheets are pressed by hand or die to proce plastic deformation, forming the desired shape and size, and further forming more complex parts by welding or a small amount of machining. It also means workshop in a factory
Thefabrication part is a part that can be processed by stamping, bending, stretching and other means. A general definition is the part with constant thickness in the process of processing. The corresponding parts are casting parts, forging parts, machining parts and so on. For example, the iron shell outside the car is a sheet metal part, and some kitchen utensils made of stainless steel are also sheet metal parts
extended data:
fabrication is the chimney, tin furnace and car shell commonly used in the family. Fabric is also suitable for any material, commonly used in metal (Metalworking), plastic (plastic processing) and rubber (rubber processing)
fabrication is sheet metal processing. For example, the use of sheet materials to make chimneys, iron barrels, oil tanks, ventilation pipes, elbow ends, round places, funnel-shaped, etc. the main processes are cutting, bending, edge buckling, bending forming, welding, riveting, etc., which requires certain geometric knowledge
Fab rule:
the full name of fab is fab rule, that is, the rule of attribute, function and benefit. Fab corresponds to three English words: feature, advantage and benefit. To introce in this order is the structure of persuasive speech. Its effect is to make customers believe that what you have is the best
chemical Fab fragment:
Fab fragment is a one armed fragment left by papain digesting IgG molecule thoroughly and removing FC segment and hinge region. It is univalent and has only one antigen binding site with a molecular weight of about 50kd. Due to the lack of FC segment, it cannot precipitate antigen and be recognized by living immune cells
However, it has the advantages of small molecular weight and small cross reaction, so it is often used in the functional research of radioimmunoassay, blocking the endogenous immunoglobulin of cells and tissues, and blocking the exposed IgG epitopes when the first antibody comes from the same genus in multiple immunolabeling
extended information:
Fab sales method
1. Overemphasize proct features
primary sales focus on proct attributes in the communication process, such as what material is the wood of the table, where the wood head comes from, and how good the wood is. But a lot of professional content for buyers is just like Tianshu, customers often feel that the proct is too complex, and give up buying
2. Confuse advantage with benefit
the function of the proct is inherent in the proct itself. No matter who buys the proct, the function of the proct is fixed; But the benefits are specific. Different people get different benefits when they buy
3. The premise of benefit is to bring benefits to customers. Therefore, before using Fab rule, we must know why customers need to buy procts, that is, what problems customers need to solve. Only in this way can we really talk about customers' heart and bring benefits to customers
For beginners, you can contact Fab according to the following ideas:because... (attribute), so... (function), which means... (customer benefits)
What is the full name of Fab
FAB (FAB rule)
fab, the full name of Fab rule, that is, the rule of attribute, function and benefit. Fab corresponds to three English words: feature, advantage and benefit. To introce in this order, is the structure of persuasive speech, and its effect is to make customers believe that you are the best
F means features: attributes; A is advantages; B is benefits
Fab should explain that this platform is made of wood, and it is very easy to move, so it is very convenient to use. Such a structure is the structure of your persuasive speech. Only such a structure can make customers feel that your procts meet their needs and are willing to buy your procts
2: what does Fab do
Fab sales rule is the most common and practical skill in sales skills, but it is also the most problem prone skill. FAQ:
F: what are the proct features (attributes)
A: what are the features (functions) of the proct for
b: what are the advantages (benefits) of the proct
When promoting credit cards, we can say as follows: "our credit card has a long interest free period, so that you can enjoy the convenience of interest free loan for a long time. In this way, you can get rid of the expense of loan interest."from the above examples, we can see that features, advantagesand benefits are logically connected with each other and all tend to be positive. Because of a favorable and positive feature, they have a favorable and positive effect on each other, so they can bring favorable and positive benefits to each other. So it's very persuasive
Fab Wangfujing flagship store
Fab wonderful Group Co., Ltd. is an international multi-cultural instry group with 22 years of development history. As a private audio-visual enterprise, it has been operating for a long time and has established more than 30 subsidiaries, with Beijing as the center and radiating all over the country. In more than 20 years of business history, Fab wonderful group has actively explored the development mode of legitimate audio and video, created a series of remarkable achievements, and set the top in many instries: China's first entertainment audio and video enterprise cooperating with foreign capital, China's largest entertainment culture chain enterprise, China's most influential star signing activity base, China's first foreign-funded entertainment audio and video enterprise, China's largest entertainment culture chain enterprise, China's most influential star signing activity base The first legitimate audio-visual enterprise supported by the Chinese government, the largest audio-visual member lineup in China, and so on< In 1958, Porter first used papain to break IgG into three fragments of similar size, two of which can bind to antigen are called fab, and each fragment has a molecular weight of 45000. Fab segment is a one armed fragment left by papain after digesting IgG molecule thoroughly and removing FC segment and hinge region. It is univalent and has only one antigen binding site. Its molecular weight is about 50kd. Due to the lack of FC segment, it cannot precipitate antigen and be recognized by living immune cells; However, it has the advantages of small molecular weight and small cross reaction, so it is often used in the functional research of radioimmunoassay, also used to block the endogenous immunoglobulin of cells and tissues, and in multiple immune markers, the first antibody comes from the same genus, blocking the exposed IgG antigen determinant.
Fab corresponds to three English words: feature, advantage and benefit. To introce in this order is the structure of persuasive speech. Its effect is to make customers believe that you are the best. Now let's explain the process of persuasive speech:
1. The word "feature"
needs attention. It is often translated into features or features, and many salespeople still translate it into features or features. Features, as the name suggests, are what distinguishes them from competitors. When you introce the proct and compare it with the competitor's proct, it will make the customer have a certain degree of resistance
why? Because in the Fab of sales, features should not be translated into features or features, but into attributes, that is, the objective reality and attributes contained in your proct. For example, the platform is made of wood, which is a certain objective reality and feature contained in the proct
2. Advantage
as the name suggests, many salesmen translate it into advantages. The advantages are that you are better than your competitors, which will naturally make customers more resistant, because you are faced with many competitors and many similar procts, so your procts can't be better than all procts
in reality, every proct has its own characteristics. When you say that a certain function of the proct is better than that of the competitor, the customer will have a very strong resistance. In fact, it's better to translate a (advantage) into function in sales, which is the use it can bring to customers
3. Benefit
is the benefit to customers. For example, if the platform is made of wood, the benefit of wood to customers is that it is very light
Fab should explain that the platform is made of wood, and it is very easy to move, so it is very convenient to use. Such a structure is the structure of your persuasive speech. Only such a structure can make customers feel that your procts meet their needs and are willing to buy your procts.
F refers to features or facts, which are the characteristics and attributes of one's own procts. For example, "among the procts with the same functions, it is the lightest electronic engine, weighing only 10 pounds."
a refers to advantages, which are different from competitors; For example: "it's light enough. So it's portable. "
b is customer benefit and value, which brings customers benefits. For example: "your customer no longer has to go to the service center for help because the service representative can use portable repair tools."
therefore, Fab focuses on the "buying point" of customers
Fab means to organically combine the characteristics of the commodity itself, the advantages of the commodity, and the benefits that the commodity can bring to the customers in the promotion of commodities, and explain them in a certain logical order to form a complete and perfect marketing persuasion
Fab method is to analyze and record a proct from three levels, and sort it into the appeal points of proct sales, so as to persuade customers and customers and promote the transaction. But what we need to pay attention to is what the customer (customer) is concerned about, and then we can make the interests we appeal for coincide with the interests the customer needs. We must not it mechanically and apply it all without analysis
a description of a proct's features to answer the question, "what is it?" Generally speaking, in sales presentation, only using proct features alone does not have much persuasion, because buyers are interested in the specific benefits brought by the proct, rather than the characteristics of the proct. Even if your proct has such appearance or quality, what can it do? What is its performance and what benefits does it bring me? So you have to discuss the proct advantages associated with the buyer's needs, and that's why
Fab operation practice
(1) feature
feature refers to all the physical, chemical, biological, economic and other characteristics of a commodity, which can be expressed and explained by a series of indicators and standards. For example: composition of raw materials, composition, quantity, quality, specification, structure, functional performance, appearance and style, color and taste, packaging, brand, delivery, installation, use, etc.
any kind of commodity has its characteristics in all aspects, so as a salesman, you should be familiar with them, At least we should be familiar with the main business commodities or the main characteristics of commodities and keep them in mind
take a certain brand of milk powder as an example, when you introce to the customer that all our milk is proced in New Zealand, this sentence tells the customer that the origin of this kind of milk powder is New Zealand; Added the fatty acid DHA, this sentence explained the proct raw material; There are two red and green packages describing the proct specifications
take a brand milk powder as an example:
characteristics:
1, proced in New Zealand
2, added with fatty acid DHA raw materials
3, red and green packaging specifications
these sentences describe all the facts or characteristics of the proct itself, but the introction only stays on the introction of the nature of the proct, giving customers only some boring information of data, It's hard to stimulate customers' desire to buy. So after describing the features of the proct, we will go into a deeper explanation - advantage
(2) advantages
when introcing the advantages of a proct, a salesman must pay attention to comparing the similarities and differences of the characteristics of different procts, and explore the advantages from the differences. It should be said that it is relatively easy to find out the characteristics of various commodities. To find out the advantages from the characteristics, we need to work hard and collect more information
when explaining the advantages of a proct, a salesman should be objective and accurate, and be able to provide some proof or evidence to convince customers
we still take the above brand milk powder as an example, each feature can lead to the advantages of the proct. For example, after describing that the milk powder is proced in New Zealand, we can tell the customers that New Zealand is the most environmentally advantageous natural pasture in the world at present. All the milk comes from healthy and highly immune dairy cows. The milk powder is absolutely pollution-free, hygienic and safe
in today's increasingly harsh environment, people pay great attention to food hygiene, health and safety can be said to be the two biggest advantages. When the proct has obvious advantages, it makes the proct have a strong persuasion
characteristic 1: from New Zealand
natural green pasture
from high immune healthy dairy cows
advantages: absolutely pollution-free, health and safety
just said that milk powder has one characteristic: DHA added. We can continue to extend this property as an advantage, because DHA is an essential fatty acid for the human body, which is called "children's smart substance". It plays an important role in the growth and development of brain cells. So one of the advantages of this kind of milk powder is that it can improve and develop children's intelligence< Characteristic 2: added fatty acid
DHA is an essential fatty acid for human body
DHA is called "children's smart substance"
DHA is very good for the growth and development of brain cells
advantages: it can improve and develop children's intelligence
various specifications can also bring benefits, such as red and green packaging of milk powder, These two colors are suitable for people of different ages. Due to the different specifications, the procts are easy to identify and customers can choose
feature 3: red and green packaging
red is suitable for children aged 0-3
green is for children aged 3-6 years.
advantages: easy to distinguish, convenient to choose.
we analyze the characteristics, advantages and benefits of the proct layer by layer through Fab introction method, and the personality of the proct will be revealed, which not only makes customers deeply understand the proct, but also stimulates their strong interest in the proct
(3) benefit
benefit is the specific advantage that a proct can meet the needs of customers. This advantage can bring customers expected or unexpected benefits, which is benefit. It may be safe, reliable and rable e to superior quality; It may be the fashion sense of the new structure and style; It may be more convenient to use; It may be simple and easy to operate; It may save time, effort and money; It may also be the sense of fame brought by famous brands
it can be seen that the characteristics of commodities exist objectively, and the advantages of commodities are discovered by comparing with other commodities, while the interests of commodities need to combine the characteristics of commodities with customers' consumption needs and purchasing psychology, and need to be connected with specific customers. The same commodity may mean different benefits to different customers; Different goods may mean the same benefits to the same customer
using Fab method to promote commodities
to promote commodities according to Fab method is to combine the characteristics, advantages and interests of commodities according to the specific situation of sales occasions, and to elaborate them completely
according to Fab method, there are four orders:
f-a-b: characteristic advantage benefit
a-f-b: advantages characteristics benefits
b-f-a: benefits characteristics advantages
b-a-f: benefits advantages characteristics< We should pay attention to the following principles when using Fab method:
(1) seeking truth from facts
seeking truth from facts is very important. When introcing procts, remember to base on facts. It is not advisable to exaggerate and attack other brands to highlight their procts. Because once customers find out that you are lying and making a mystery, they will be wary of trading activities out of the protection of their own interests. On the contrary, they will let you promote the business. Each customer's needs are different, any proct can not meet the needs of all people. If you try to recommend procts with lies and exaggeration, it will promote those customers who really want to buy
(2) clear and concise
a proct itself will contain many elements, such as characteristics, ingredients, usage, etc. Many special terms may be involved in the introction, but the level of customers is uneven, not every customer can understand these terms. So we should pay attention to the introction, try to use simple words or image instead. In the explanation, the logic should be clear, the sentences should be smooth, so that people can understand. If you don't feel good at expressing yourself, you have to practice more in advance
(3) clear primary and secondary
in addition to seeking truth from facts, being clear and concise, we should also pay attention to clear primary and secondary. Don't instill all the information about the proct into the customer, so that the customer can't understand the benefits and advantages of your proct, then he won't be interested in your proct. When we introce our procts, we should focus on them. Important information, such as the advantages and benefits of the proct, can be elaborated in detail; We can simply state the disadvantages and unfavorable information of some procts, and this kind of statement must be skillfully stated< In order to enhance the effect of persuasion, salesmen can try to use the following methods or techniques in the specific way of elaboration when using Fab method to persuade sales
seeking common points of view
common points of view are the basis of communication, and commodity promotion and sales persuasion should also be based on common points of view. The common point of view that salesmen seek or establish comes from two kinds of situations: the one that customers agree with in their own point of view; The customer's point of view can be used to further elaborate. The second is better because it is based on the customer's point of view
for example, salesmen often use this technique in food sales. When customers pass by the counter, they often take a casual look and ask, "how much is it?" The seller was not in a hurry to answer the price question, but said, "would you like to have a try first?" Once the customer's mood is aroused, the seller will continue to say, "isn't this good?" When customers show their recognition, they will promote them immediately
continuous affirmation
the salesperson guides customers to make continuous affirmative answers through continuous questions, starting from the simplest and easiest questions to guide customers to make purchase decisions
customers keep asking questions, and the salesperson gives positive answers until the customer makes a purchase decision or raises new questions to be discussed
advance further
make a small request first, and then a big one; First, make a request that is easy to do, and then make a request that is not easy to do; First, make a request for minor issues, and then make a request for issues of principle; Even if the former request is made first and then the latter request is not made for the time being, the other party can agree to the former request and actually agree to it