Business model of online game virtual currency
in the era of stand-alone games, the protagonist accumulates money by knocking down the enemy, entering the gambling house to win money, etc., which can be used to buy Herbs and equipment, but only in his own game console; The special currency issued by the portal website or instant messaging service provider is used to purchase the services within the website
there are four types of virtual currency in the market:
1. Game currency developed by game operators for players to use as a trading medium in online games
2. A special virtual currency issued by the portal or instant messaging tools for use in the operating cyberspace
3. Interactive virtual currency, which can be used in the issuing entity of virtual currency and can purchase goods and services from non issuing entities
4. Based on cryptography and modern network P2P technology, a special electronic and digital network cryptocurrency is proced through complex mathematical algorithm
the instrialization of virtual money will form a virtual money market. If the emergence of the stock market is the proct of the combination of instrial capital and financial capital, then virtual currency will be the proct of the combination of service capital and financial capital. Modern service instry, especially personalized modern information service instry, will become the instrial foundation of personalized virtual currency
the personalized virtual money market is different from the stock market and derivative financial instrument market. The latter is more established for the needs of instrialization, which is also reflected in meeting the needs of the so-called modern service instry; The instrial foundation of the former is closely related to the demand of informatization
The future of the tertiary instry is different from the service instry, its development direction is the post-modern service instry, that is, the experience instry, that is, more personalized instry to meet the development needs of spirit, culture and entertainment. The stock market will make more use of information to guide the rational investment of instry and service instry, while the personalized virtual money market will make more use of information to guide the perceptual consumption of experience instrygame currency:
game currency is the currency circulating in online games, which is used to purchase various virtual props and services in the game. In the virtual game world, players can trade game currency in the virtual "financial market"
integral gold coin
this kind of network virtual currency is used in the marketing of website business, which is a kind of "incentive measure" launched by the website in order to attract netizens and lock customers. The integral gold coin is mainly used for the consumption of various virtual goods in the website. It is used to price and purchase various virtual procts and services
Internet consumer currency
for example, PayPal coin issued by PayPal in the United States is mainly used for online shopping. It seems that the emergence of this virtual currency is to compete with real currency for territory. Consumers can turn the money in their bank account into PayPal coin when they apply to the company - which is equivalent to bank card payment, but the service charge is much lower, And exchange rates don't have to be taken into account in international transactions.
the seller provides the transaction currency amount of the server role name
the buyer searches for the game currency amount of the regional service limited transaction under this category to get the transaction window to complete the transaction
the first category is the familiar game currency. In the era of stand-alone games, the protagonist accumulates money by knocking down the enemy, entering the gambling house to win money, and using these to buy Herbs and equipment, but it can only be used in his own game console. At that time, there was no "market" between players. Since the establishment of Internet portal and community, the realization of game networking, virtual currency has a "financial market", players can trade game currency
the second type is the special currency issued by the portal website or instant messaging service provider, which is used to purchase the services in the website. Tencent is the most widely used company, which can be used to purchase membership, QQ show and other value-added services
In a narrow sense, virtual currency refers to the substitute currency circulating in the network virtual world. In addition to the virtual currencies issued by major online game companies with various names, Tencent Q currency is also widely used. At present, the network transaction of the virtual world has greatly exceeded people's imagination, and has formed a huge online transaction market of proction, supply and marketing. Moreover, a group of professional workers specialized in "coin printing" came into being; There are also special exchange shops for various game currencies
On June 26, 2009, the Ministry of culture and the Ministry of Commerce jointly issued the notice on the management of online game virtual currency transactions, which clearly pointed out that the same enterprise can not operate the issuance and transaction of virtual currency at the same time, and the virtual currency can not pay for the purchase of physical goods, so as to prevent the possible impact of online game virtual currency on the real financial order