IOS audit virtual currency

5.

The future development trend of the Internet has the following possible directions:

1. Globalization trend. In the next 10 years and 50 years, the Internet will be globalized, which can not be achieved at present

2. Decentralization and flattening. From we media, we can see that we can pay attention to what we like. From e-commerce, we can also see that goods will go directly from manufacturers to consumers

3. Artificial intelligence is still at a relatively low level. Another 100 or 200 years may be the era of artificial intelligence. Artificial intelligence is a major trend of Internet development

6. This is necessary, and Apple store's review of virtual currency is relatively strict. Before bitcoin related software was launched in Apple store, it was very difficult. However, it is OK to exist in the form of integral, and it is feasible
for example, the token of decent, a decentralized content publishing platform, should be OK.

7.

1: Because the Central Bank of China defines bitcoin as a special Internet commodity and denies its monetary attribute

2: bitcoin cannot be used for payment. Therefore, bitcoin wallets cannot be used in the mainland, but they can be used outside the mainland

3: however, you can switch the apple store to Hong Kong or other regions to download bitcoin wallets, such as blockchain wallets, Bitai wallets, etc< br />

8. They are the usual means used by black platforms. They do it intentionally without giving money. As long as the account can log in normally, it can be solved

9. Basically, every IOS developer hopes that his or her works can soar like birds. Moreover, in the rankings, we can often see the shadow of Chinese works. But now there are nearly 400000 apps in the app store. Let alone being a bird, even entering the rankings is very difficult. So, how can we make it to the top
mining the rules of the leaderboard
first of all, of course, we should always pay attention to this straightforward and mysterious leaderboard, saying it is straightforward because everyone can see it, but saying it is mysterious because no one knows the rules behind the leaderboard except apple itself. The list can be seen on the IOS device or on the computer's iTunes: each country has its own list, which is divided into three parts, and each list now provides 200 proct lists
these three rankings are top paid, top free and top growing respectively. The first two existed when the app store opened, but the third was added almost a year later. We can roughly understand these three lists as the highest number of paid downloads, the highest number of free downloads, and the highest income, but the fact is much more complicated than that. If we observe the list for a period of time and refresh it every half an hour, we can find that the list is constantly changing. So is the change of downloads within half an hour caused the change of the list? We have no way to know that Apple has been adjusting its ranking rules. It has been estimated that it has something to do with the number of downloads and increments within a few days. In April of this year, the changes in the ranking made people wonder whether Apple increased the proportion of user activity. All this is speculation, but in any case, we can see that apple is virtually asking developers to make better procts
the strategy of making a list successfully
How can developers make their procts into the list after they have fully analyzed the list, determined the development direction of the procts, and made an excellent proct through excellent efforts? First of all, the most direct and effective way is to be recommended by Apple editors. After entering the recommendation list (recommended once every Friday, Beijing time), there will be more opportunities to impact the list. Last year, the proct "finger balance" from Shanghai coconants Island company was recommended to top paid 6. As for how to make recommendations, I consulted Apple's global developer relations director, whose answer was simple: "excellent works!" After all, the number of procts that can be recommended every week is limited, and even if they are recommended, the recommended position will also affect the efficiency of ranking. For example, it is also a game. If you enter the home page recommendation, you will have more opportunities than entering the game recommendation; It's also recommended on the home page. Naturally, those in the front have more exposure opportunities than those in the back. Unfortunately, no matter whether we can be recommended or not, and the location after being recommended, we developers can't control and predict at all. This is why many developers call the day when the recommendation list changes "magic Friday". Every week, apple gives enough exposure to excellent procts in this way, and so there are many examples of entering the rankings. Once recommended, in order to increase the success rate of the list, it is also a very effective way to temporarily lower the price of the proct. However, if you find that even if you rece the price, you can't make the list. In order to maximize the profit, you can change the price back, because the week of last recommendation is often the week with the highest income for developers. In the past, the effect of "recommendation" can last for one month, but with more and more procts, Apple will greatly shorten the cycle. Apple has been adjusting relevant strategies. As a developer, the best choice is to accept and adapt to changes
if the editor of Apple doesn't like the proct because of bad luck and other reasons, we need to use promotion to increase the exposure of the proct. According to the statistics of a number of data analysis companies, more than 90% of all users purchase IOS devices directly. Therefore, the promotion methods should also focus on the services for IOS devices. As for web advertising, the use of public relations companies and other means, it is not recommended for small studios, which will basically lead to the shortage of income
the simplest way to promote paid procts is to make a free version with limited functions
as early as 2009, ifigher, a legendary work from epicforce company in Hong Kong, pushed the paid version to the highest position of top paid 2 by rushing to the free version of top free 1, creating a myth of overseas developers. So the free version should be done in any case. As for whether it is launched before, after or at the same time, there is no fixed rule. Developers can decide according to the actual situation. The design point of the free version is to arouse the user's interest just right. Take ifigher as an example. The official version has four levels, while the free version has only one, but the effect is very good. If the free version gives three levels, some users will feel that it is not worth paying only for one level; In the same way, if the free version only has the front part of the first level, it is also inappropriate for users to end the game before they feel the fun of the game
because almost everyone is aware of the importance of free version, the competition for free application ranking is also extremely fierce. The daily downloads of top free (iPhone) in the United States are more than 100000, the daily downloads of iPad are more than 20000, the daily downloads of top free (iPhone) in China are 50000, and the daily downloads of iPad are more than 20000 (yes, the number of iPad in China is the same as that in the United States). Therefore, although it is a free proct, it sometimes needs to spend advertising expenses to achieve large-scale downloads, In order to push the proct to a better position. Moreover, the competition in the free list is not only the free version, but also the limited time free version of charging procts
some developers don't understand why they want to charge for free? They think it will rece potential users. In fact, there is no need to worry about this. Even if the number one downloads more than 100000 a day, it is just a drop in the bucket for Apple's huge user base. Basically, if the charged procts are free and can enter the front position of top free, they will get good results when they turn back to charging. Almost every week, we can see some procts in this way to get back to the charging list. What should be noted here is that the free time must not be short. If you change it back in a hurry within a few hours, it will have no effect at all. As long as the proct continues to climb up the list, don't stop. The more people see and download your proct, the better the effect of word-of-mouth communication will be. Of course, it can't be free without limit, Basically, three days to a week is the right time. After modifying the price, there will be a lot of news about the price change on the website, because it is known by many users, which also spawns some companies specializing in related promotion. In China, iapps.im and ewtang.com are doing better. If you want to hit the free list in China, you can contact them
back to the free version, if the free version occupies the free list for a long time, it can basically ensure that the paid version occupies the free list for a long time, which is the healthiest survival mode in the app store. However, even when the proct is released, the free version enters the list. If you want to keep it in the list for a long time, you sometimes need to buy advertisements. At present, there are many companies providing this kind of service, including Apple's own IAD, and the more famous one is AdMob. The services they provide are calculated according to how much a user clicks, and converted to download. An effective free version download may cost one dollar or more. This requires developers to decide whether to advertise after considering the ARPU of their procts. There is a misunderstanding in this. The main purpose of advertising is not to earn back the advertising expenses immediately, but to push the proct to a better position in the ranking list, so that the download can enter a virtuous circle and get more exposure. If the proct is pushed to a high level, once the advertising stops falling rapidly, it means that there are still some problems in the proct itself. It is up to the developers to decide whether to continue to promote the proct after modification or simply give up the new proct development. It should be emphasized that sometimes procts are well made, but the so-called "superficial skills" of icons, names, screenshots and descriptions are not in place, which will also affect users' desire to download. After all, many users download impulsively. If the above parts are flawed, users may choose other procts on the premise of a very large selection, This situation is not uncommon, so developers must pay attention to it
another effective way is the mutual promotion of series procts. Skynet's Zombie crisis series has proced a trilogy. In April, it successfully pushed the generation into the top paid 100 through the free introction. This way can also be used in the same type of procts, such as the chop chop Series in the United States. One of them is often free to promote other works, and the effect is not bad. The reason for the success of this method is very simple. If users get one of the procts for free and think it's good, they will naturally think that another proct of the same series or type will be excellent, so they have the willingness to pay
the competition of free list is more or less regular, and the competition of fee list is more difficult to rely on the advertising mode alone. As mentioned above, the cost of a free download may be more than one dollar, but with the same advertising resources, the cost of a fee version download may be more than ten times higher, so relatively speaking, the promotion of free version will be more effective.