The promotion of virtual currency copywriting pattern
1、 Different definitions:
1. virtual currency:
virtual currency refers to non real currency
digital currency:digital currency is an alternative currency in the form of electronic currency. Both digital gold coin and cryptocurrency belong to digiccy
3. Cryptocurrency:
cryptocurrency is a kind of transaction medium that uses cryptography principles to ensure transaction security and control the creation of transaction units
4. Token (token):
a kind of article whose shape and size are similar to currency, but the scope of use is limited and has no currency effect, and its token is the homonym of token in English
Second, the characteristics are different:1; It can also be said that virtual currency is personalized currency. In another way, it can also be called information currency
2. Digital currency:
is an unregulated and digital currency, which is usually issued and managed by developers and accepted and used by members of specific virtual communities
Cryptocurrency:cryptocurrency is based on the decentralized consensus mechanism, which is opposite to the banking and financial system relying on the centralized regulatory system
4. Token (token):
usually needs to be exchanged for money, used in shops, playgrounds, mass transportation and other places, as a voucher to use services and exchange goods
extended data
at present, digital currency is more like an investment proct, because it lacks a strong guarantee agency to maintain its price stability, and its role as a value measure has not yet appeared, so it can not be used as a means of payment. As an investment proct, digital currency cannot develop without trading platform, operating company and investment company
digital currency is a double-edged sword. On the one hand, the blockchain technology it relies on has been decentralized and can be used in other fields except digital currency, which is one of the reasons why bitcoin is popular; On the other hand, if digital currency is widely used by the public as a kind of currency, it will have a huge impact on the effectiveness of monetary policy, financial infrastructure, financial market and financial stability
1、 Common analysis of virtual currency (1) bitcoin solution is designed and created by Japanese programmer Nakamoto (alias) in 2009, and it is the most successful and controversial network currency at present. Bitcoin scheme is based on P2P network architecture, which has been operating in the world, and can be used for all kinds of virtual and real goods and services transactions
In theory, if the existence of network currency affects the demand for the central bank's liabilities, and then interferes with the central bank's open market operation, it will have an impact on a country's monetary policy and price stability. However, from a practical point of view, the premise of network currency affecting price stability includes the following three aspects:(1) from the analysis of the impact on the amount of money, although it is difficult to analyze the extent to which the network currency scheme creates money in the case of lack of information
However,however, most Internet money systems operate in prepaid mode, that is, issuing Internet money when the real money is exchanged in and withdrawing money when the real money is exchanged out. In the famous network currency scheme, the supply of money is stable and the supply is small, but we still need to be vigilant whether it can ensure that the money supply will maintain a stable level in the long run, and the impact of the change of exchange rate between network currency and real currency
(2) from the analysis of the impact on the speed of money circulation, the use of cash and money statistics, the impact of the technological innovation brought by the network currency scheme on the speed of money circulation is not clear
as an Internet instry, it largely depends on the number of active internet currency scheme users. If the network currency is widely accepted, it will have a substitution effect on the real currency of the central bank, thus recing the use of cash in transactions
in this case, the scale of the central bank's balance sheet will be reced, and its ability to influence short-term interest rates will also be weakened. The central bank will need to fight against risks through ways such as setting minimum reserves for cyber currencies. Substitution effect will aggravate the difficulty of monetary statistics and affect the relationship between monetary statistics and inflation, which is not concive to the realization of long-term price stability. In addition, the issuance of network currency outside the central bank and the expansion of virtual credit will have an impact on the central bank's interest rate decision in the economy and weaken the central bank's monetary control
(3) from the analysis of the interaction between network currency and real economy, network currency can act as a real commodity trading medium and have an impact on real GDP
The influence of network money on real money supply depends on two aspects: one is the substitution effect of virtual economy on real economy; the other is the substitution effect of virtual economy on real economy; The second is the crowding out effect of Internet money on real money, that is, with the increase of the total amount of Internet money, the amount of cash held by the public in real life decreases, resulting in the decrease of cash / deposit ratio and the increase of money multiplier. In reality, the network virtual currency scheme will not affect the price stability at this stage, and the money flow speed will not be significantly affected in the short and medium term. However, the interaction between network currency and real economy deserves attention (2) financial stability risk when the virtual currency scheme operates outside the banking system, the most important factor of financial instability lies in its connection with the real economy, namely exchange rate and exchange market. Obviously, the closed network currency scheme and the one-way flow network currency scheme are not affected, so we should focus on the two-way flow network currency scheme. The value of two-way network currency depends on the level of money supply and demand in the exchange market. A big difference between network currency and real currency is that the network currency scheme is not based on the country or currency region, and the influence of virtual economy intensity, trade or proction capacity on its exchange rate is limited. The price of virtual money and its fluctuation depend on five factors:(1) money supply and other actions taken by currency issuers. For example: to achieve a fixed or semi fixed exchange rate by intervening in the market
(2) the network currency scheme shows network externality, and its monetary value depends on the number of users and merchants. As the number of consumers and businesses increases, their monetary value will increase accordingly. In addition, the exchange rate of network currency with small transaction volume fluctuates more(3) the virtual community with clear and transparent policies and advanced security measures is easier to boost confidence and the currency is stronger
(4) the reputation of network currency issuers in fulfilling their commitments. There is no "lender of last resort" in the virtual community, and the trust gained by the issuer is crucial to the exchange rate of internet currency
(5)
speculation on the future value of Internet money and cyber attacks on virtual communities. Due to the immaturity of the system, low trading, speculative activities and network attacks, the two-way network currency scheme is inherently unstable
qualitative. At present, the trading volume of these network currencies is small and the correlation with the real economy is low, so the stability of the financial system will not be affected. However, if Internet money becomes a substitute for traditional money in the future, it will bring instability to the financial system and even distort the relative prices of goods and services. The impact of network currency system on the financial system largely depends on the number of active users and the number of merchants who are willing to accept virtual currency for real transactions. In addition, virtual currency has only exchange value and no use value. Generally, network currency is not based on assets with intrinsic value and is not supported by central bank credit. At present, these network monetary systems are not allowed to lend
or borrow funds, so it can not pose a threat to the stability of the financial system, but we should pay close attention to its development. If there is any change in the future, it will undoubtedly have an impact on the financial system
in a specific virtual community, virtual currency payment activities have evolved into a "real" payment system, facing typical risks related to the payment system: credit risk, liquidity risk, operational risk and legal risk. The nature, scale and ration of these risks are largely determined by the design of the system or the degree of lack of liquidity, so it is difficult for the network virtual currency scheme to avoid or control these risks. According to the core principles of payment system (CP) issued by the bank for International Settlements (BIS), the network virtual currency scheme does not conform to most of the contents of CP, and does not belong to the systemically important payment system. Therefore, it will not cause
or transmit shocks in the global financial system. At present, there is no systematic risk in the network currency system outside these virtual communities
2. Lack of corresponding supervision and protection mechanism
in the real economy, the central bank plays the role of lender of last resort and has no default risk, so it can take actions in the case of payment crisis or unpredictable liquidity shortage to avoid chain reaction. However, in the network virtual currency scheme
it is impossible to use network currency as settlement asset. Because network currency simply depends on the credibility of the issuer, it can not be widely accepted as a means of payment, so network currency can not be regarded as a safe currency. In addition, commercial banks are required to accept prudential supervision, which reces the possibility of default, and the security of money in commercial bank accounts is higher than that of network currency. A fundamental risk of network currency is that the settlement institution of network currency scheme is not subject to any supervision, no institution is responsible for its behavior, and there is no investor / depositor protection mechanism, which causes the user to bear all the risks
supervision and the anonymity, invisibility and difficulty in tracking of its transactions, the network virtual currency scheme is very easy to be used by terrorist activities, fraud, money laundering and other illegal activities. At present, many government departments in many countries are considering whether to recognize or
legalize these virtual schemes and bring them into the scope of supervision, so as to support the innovation of currency and payment forms, protect the rights and interests of consumers and financial stability, and inhibit the use of virtual currency schemes to engage in criminal activities
at present, the uncertainty of the legal status of the virtual currency scheme may also bring challenges to the government authorities (5) reputation risk of monetary authority the reputation of Monetary Authority (central bank) is the key factor to determine the effectiveness of monetary policy. The public's trust in fiat money is closely related to the image of the central bank, which pays close attention to its reputation. The ECB defines reputation risk as the risk of deterioration of reputation, credit or public image. As the network currency scheme is related to money and payment, it is generally believed that it belongs to the responsibility of the central bank, so we should be alert to the reputation risk it may bring to the central bank. However, in the case of small scale, the impact of the failure of the network currency scheme is limited, but its high volatility and instability also aggravate the possibility of failure and attract extensive media coverage. If the network currency is allowed to develop continuously without
regulation, the central bank may be considered as dereliction of ty and affect its reputation (6) the risk of investors' loss
for exchange value, the public has a higher recognition of the investment value of network virtual currency, and it is investment based transactions that accelerate the formation of virtual currency market. Like other investment markets, participants in virtual money market will also face potential losses caused by market risk, credit risk and policy risk. Take bitcoin as an example: from 2009 to early 2010, bitcoin was worthless; In the summer of 2010, bitcoin trading began to enter the golden
period. As the supply was far less than the demand, the value of online trading began to rise. In early November, bitcoin was silent at 29 cents for many days, and then jumped to 36 cents; In February 2011, bitcoin continued to appreciate, and its exchange rate with us dollar
reached 1:1; In 2013, the price of bitcoin achieved a "Big Bang" growth, and hit US $1242 on November 29, 2013, surpassing the gold price of US $1241.98/ounce in the same period. Fierce price fluctuations make market participants face huge speculative risks. Unlike mature capital markets such as stocks and bonds, the depth of bitcoin market is insufficient, and it is mainly held in the hands of large investors with low degree of diversification. Bitcoin price is easily affected by large investors' buying and selling behavior, and also easily manipulated by speculators. At the same time, different countries have different attitudes towards bitcoin, Germany, the United States and other countries hold an open and supportive attitude, and Thailand, Brazil and other countries regard bitcoin related activities
as illegal. Every country's attitude and measures will have a significant impact on the price of bitcoin, especially in the short term
virtual currency is always inferior to real currency< br />
passers by in black think that the fragrance of wine is also afraid of deep alleys, so advertising is becoming more and more important in modern commerce. What kind of advertising can be regarded as a good one? Hugman, a famous American writer, said that if an advertisement wants to be effective, it must have several psychological incentives that can capture consumers. Let's listen to them
the first psychological incentive is to establish a sense of participation. Recall such a scene, when you go shopping in the mall, the clothes guide will advise you to try it on, and the food boss often asks you to try it on. If you refuse at the beginning, you will definitely not buy it. But once you try it on or try it on, the probability of you buying this proct will increase greatly. This kind of behavior of the business is to establish a sense of participation for users. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more participation they give users. For example, there is an advertisement for a sports car. Let me read it to you, "drive this new car around, feel the wind blowing through your hair in the hot evening, step on the accelerator to the end, taste the feeling of being pushed behind the seat by the impact force, and see the exquisite electronic display screen. This is the speed that this sports car brings you.", Listen to me. Do you feel like you're driving this sports car in the sunset? This is to create a sense of participation for users with language or pictures
the second psychological incentive is to establish authority. Passers by in Black feel that people's instinctive psychological tendency is to believe in specialty and authority. For example, if a digital Xiao wants to buy a computer, he will first ask his friends who know how to buy a computer, whether he can go with him, and tell him the difference of various models. It's better to help him decide which one to buy. For another example, sometimes when we go to buy watermelons, we always ask the boss whether the watermelons are sweet or not. Therefore, it is very important for businesses to create a sense of professional authority when they advertise their procts. For example, you can list a lot of digital parameters in the advertisements to show your professional competence. Xiaomi mobile often does this at the press conference, and then comes to the conclusion that it is in the leading position in the instry, which really increases consumers' trust in the brand
the third psychological incentive is to establish a connection, that is, to connect what customers already know with your procts, so that consumers can accept it more easily. For example, when the smoke detector was just launched, many people didn't know what it was for. When the manufacturer advertises, it says that this proct is "a sharp nose on the ceiling", and it will give an alarm when it smells the smoke in the home. As soon as this humanized analogy appears, it immediately shortens the distance between procts and customers. There is another example. There was a proct in the United States, which can remotely control the start of the car. When you are still some distance away from the car, press the button the size of the key chain, the car will automatically ignite, and you can drive away as soon as you get on the car. The best thing is that in summer, you can feel the cool air as soon as you open the car door. You don't have to wait for the temperature to drop down like in a steamer. Hugman gave this remote control device a name called "Mafia's automatic mechanism". As soon as he heard it, did he associate it with the hot picture of Mafia's remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool
the fourth psychological incentive is to arouse the desire of belonging. People in black think that everyone has a need for a sense of belonging, which is innate. Good advertising can arouse the needs of consumers and make them feel that if I buy this proct, I can belong to the group I like. For example, Marlboro cigarettes in the United States, its advertising has successfully created a decadent yuppie beauty, Westerners want this temperament, of course, like Marlboro cigarettes; For another example, Mercedes Benz has always boasted that people who drive Mercedes Benz are the owners of wealth. Those who want to be rich and those who want to show off their wealth are willing to buy Mercedes Benz; Volvo later adopted a sense of belonging strategy, publicizing that its users are the most ecated. In the following few years, Volvo's highly ecated users were indeed increasing. So, as long as the advertising gives the group atmosphere that consumers want, they will automatically return to the team
passer by in Black: if the proct wants to sell well, the marketing advertisement must be more attentive. However, we should pay attention to the right way to do any marketing. We should not do procts and marketing that are not in line with the law of heaven, let alone cheat Dacong. At present, the Internet is a mixture of good and bad, Xiao people should also pay more attention to fraud prevention. If you want to understand the essence of marketing, you can click the black online marketing avatar to see more information. There are contact channels in it. If you want to do profiteering projects, you can contact.
1. Accommodation: the biggest price difference to Palau is hotel accommodation. The price of local five-star and four-star hotels is too expensive, so choosing a lower hotel will save a lot of money
PS: Palau mainly has two big islands. There is a bridge between Ailai and Koro (state). Ailai is close to the airport, and you can go to Koro by crossing the bridge. It's convenient to stay in Koro and go out to sea. It's hard to imagine that every time you come back from the sea in Koro, you can enre the traffic jam (yes, road construction and traffic jam) and go back to the hotel in Ailai
2. Transportation: I suggest that Hong Kong Macao transfer (time and energy is better than South Korea transfer) do not use red eye flights, in addition, Macao flights are lower than Hong Kong flights. Hong Kong and Macao to Palau are all round-trip booking, the difference between 5 days and 6 days round-trip, so how many days to play? Then look down
3. Sightseeing: sightseeing is generally divided into 2 + 1 or 3 + 1 (days to sea + 1 day land tour), and the cost is about 1600-2000 yuan. Palau claims that God is in the aquarium, of course, playing with water. I recommend three days to go to sea, five days is enough
4. Preparation: Palau still spends a little money on going to sea. Windbreaker is about 10 yuan per day, flipper is 10 yuan per day, underwater camera is 20-30 yuan per day, and jellyfish is 20 days per day. It's not expensive, but it's in US dollars. These things can be prepared in advance in China, and underwater cameras can also be rented in China, and some money can be saved
summary: OK, now I know a few key words to save money: starting from Macao + 5 days round trip + 4-star and below accommodation in corolla + 3 days out to sea, which is the most convenient and good way to play. The rest is the time. Palau's tropical climate is suitable all year round. As long as you avoid long holidays in China, it's a good time to go to Palau. Online travel companies (non advertising) offer round-trip flights and wine. There are a lot of quotations around 4000. Sometimes they can catch up with the local five stars. 2000 yuan is enough for a sea trip, and 2000 yuan is enough for departure tax, sea tax and some tips, So it's good to play within 8000 yuan
finally: you may still have doubts about eating? The general hotel is to provide breakfast, 1 lunch, 2 dinner. How to save money? The first dinner in Palau has been settled on the plane, and then the lunch tour is provided. If you waste 1 lunch, you can give the hotel front desk + 10 dollars for a dinner. Go to the airport in advance on the day of return, buy some hamburgers for lunch and so on, get on the plane and have plane meal, OK, perfect solution.
The specific steps are as follows:
① after entering my world game, find the terminal portal and enter the terminal portal
National Flag: rectangular, with the ratio of length to width of 8:5. The flag land is blue, with a golden full moon on the left in the middle, symbolizing national unity and the end of foreign domination
National Emblem: round. In the middle is a house with local characteristics, with the words "1981" engraved on the bottom, indicating that the constitution came into force in 1981 and the Republic of Palau was established (then an autonomous republic). At the bottom of the circle is written "Republic of Palau."
Palau national emblem Independence Day: October 1 (1994)
capital: Koror
Physical Geography: land area 458 square kilometers. Located in the Western Pacific Ocean, 700 miles south of Guam, belonging to the Caroline Islands, it is one of the gateway of the Pacific Ocean to Southeast Asia. It is composed of more than 200 volcanic islands and coral islands, which are distributed on the sea surface of 640 kilometers from north to south. Only 8 of them have permanent residents. It has a tropical climate
population: 20300 (2001). Most of them belong to Micronesian race. Common English. He believes in Christianity< Palau was formerly known as Palau and Palau
it was inhabited 4000 years ago< It was discovered by Spanish explorers in 1710, but it was not until the end of the 18th century that European people began to set foot in this area.
it was occupied by Spain in 1885 and sold to Germany by Spain in 1898. It was occupied by Japan in the first World War and became Japan's appointed territory after the war. It was captured by the United States ring the Second World War. In 1947, the United Nations entrusted it to the United States, which, together with the Marshall Islands, the Northern Mariana Islands and the Federated States of Micronesia, constituted the four political entities of the trust site of the Pacific Islands
in 1969, bellow began negotiations with the United States on the future political status< In May 1977, the Carter Administration announced the termination of the trusteeship agreement in 1981< In 1980, a government was formed and renamed the Republic of Palau. In 1981, the local constitution came into force< The Treaty of free association was signed with the United States in August 1982. According to the treaty, after the end of the trusteeship, Palau has the right to govern its internal and foreign affairs, and the United States is still responsible for its defense and security. However, in many referenms, the treaty was not passed because it did not reach the 75% required majority< It was successfully passed in the eighth referenm held in November 1993< At the 61st session of the United Nations Trusteeship Council, held on May 21, 1994, representatives of Palau and the United States government announced that the Treaty of free association would enter into force on October 1 of the same year< On October 1, 1994, the Republic of Palau declared independence< On November 10, 1994, the UN Security Council adopted resolution 956, announcing the end of the trusteeship status of Palau, the last trusteeship place< On December 15, 1994, Palau became the 185th member of the United Nations< In January 1981, Palau established a constitutional government. The president and vice president are elected by universal suffrage. The executive organ of the state is composed of ministers and officials at the ministerial level. The country is divided into 16 states, each of which makes its own constitution. When Palau implements the presidential system, it also retains the influence of the chieftain system left over by history, and has a chieftain Council. Palau's supreme chief called "ibel", enjoying at least the same prestige as the president. Congress consists of the house and the Senate< However, Palau has not established diplomatic relations with us, on the contrary, it has close ties with the Taiwan government
Palau is a tourist country and implements a relaxed "landing visa" policy
people with formal diving license can apply for deep-sea diving license. The diving environment here is the dream of many professional divers in the world, accounting for seven of the world's first
if you live in the best resort in Palau, choose all the sea facing rooms and try all the most characteristic activities at the same time, then the air ticket + airport tax + activity fee + accommodation fee + all meals + guide tips ≈ RMB 22000 / person
Palau's economy is mainly agriculture and fishing. The main agricultural procts are coconut, betel nut, sugarcane, pineapple and potato. The main export procts are coconut oil, dried coconut and handicrafts, and the main import procts are grain and daily necessities. The United States provides economic aid to Palau every year
Palau has convenient transportation and 23 km of roads. Beilao airport is located in the southern end of babertuap island
2. Beijing has no direct flights to Palau, so it can only take Manila and then transfer to Palau
3. Due to the problem of connecting flights, it is not necessary to stay in Manila for the flight to take Philippine Airlines. You can transfer in Manila and take Continental Airlines to Palau that night; You need to stay in Manila for one night on the return trip, and transfer to Philippine Airlines to return to Beijing the next morning;
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