Muffler of video card miner
The news that bitcoin ranks among the top 30 power consumers in the world has aroused heated discussion among many netizens. You know, there are a lot of news about bitcoin recently, but just listening to these news, it's difficult for people to have an intuitive concept compared with the popularity of bitcoin. Now there is power consumption as the measurement standard, which also makes people more aware of how much attention bitcoin is currently receiving< however, although bitcoin ranks among the top 30 power consumers in the world, it is not possible to properly curb bitcoin speculation. This is because as long as we pay attention to bitcoin, we all know that bitcoin mining consumes electricity, and only bitcoin crash can really curb bitcoin speculation
generally speaking, it is impossible to curb the speculation of bitcoin by taking bitcoin as one of the top 30 power consumers in the world
comprehensive analysis of Ali's "strategic cycle"
this is also a way of trial and error and fast iteration for Alibaba. Before 2007, Alibaba's strategy was basically based on years. After 2008, the development of the Internet instry has been changing rapidly, the strategic cycle has been seriously disrupted, and the pace of business development is getting faster and faster. Some have changed from one year to half a year, and some have changed into a quarter, Some even become a month, so there is such a strategic cycle
strategy
Ali defines strategy as "strategy = customer value * customer experience". Its core includes three questions: who is the customer? What is the customer's pain point? How to solve it
comprehensive analysis of Ali's "strategic cycle"
in a business environment, meeting customer needs is the most critical
Peter Drucker said: "the only purpose of enterprise existence is to create customer value.". Ali distinguishes itself from others by constantly creating unique value for its customers
take Taobao as an example. Its two innovative points:
comprehensive analysis of Ali's "strategic cycle"
Aliwangwang: it solves the communication problem between the buyer and the seller. Many platforms are afraid of the communication between customers and merchants, affecting the trading volume or offline transactions. However, Aliwangwang goes the opposite way, and improves the merchant price modification technology in the background, fully creating value for customers and merchants
PENG Lei said that "strategy is customer value". Strategy cannot be a strategy without customer value. What is customer value? For example, grandma's house, how to make people feel delicious, how to make people feel better when they are waiting in line, and how not to work so hard. These are actually customer values
PENG Lei understands customer value as "customer value is equal to interest growth experience". This is her experience in more than ten years, especially from Alipay to the present ant gold clothing, which is very personal experience. Customer value is equal to interest growth experience. What are the benefits? It's the user who pays you, you provide him with services and procts, and whether he gets what he wants. Your suppliers, your sales, your channels, your procts and other things create for customers, what benefits they get, that is customer value
How did Ali's strategy come true? In Alibaba, "KPI" is a high-quality communication tool for business strategy implementation. Since 2014, it has been implemented in Alibaba
KPI is to ensure the "communication" between business and organizational goals<
What are the objectives, organizational capabilities, measurement indicators (up and down, left and right), and what are the key issues of this year? The relationship with me? Who is the indispensable cooperative partner in the customer value realization link? What can I do for him
business chain relationship, key issues, strategic direction, resource guarantee, measurement index, etc<
there are four types of KPI output:
· determining KPI: transforming key objectives into key digital indicators, for example:
thinking of customer value landing (businesses and consumers): what problems have been solved and to what extent<
thinking of the second data strategy: how to operate with data? How to digitize the business? How to operate data
What are the numerical indicators of the three keys? How to identify risks? Where are you most likely to die
· organizational capability: the organizational capability to ensure the implementation of strategy
how to identify the core organizational capability? Whose help do you need most? What is the theme of key collaboration<
· key issues: identify key issues across departments and make them through a network structure. Has it triggered a deep discussion? What is the problem behind the problem
· organizational form: appropriate organizational guarantee and mechanism, how to promote business leaders to be responsible? How to keep the review going< In a speech on strategy and implementation at Hupan University, Shao Xiaofeng (Hua Ming Guo Jing) said that only when the decision-making level determines the strategy, the middle and high levels understand the strategy, and the employees below implement the strategy, can the company operate efficiently and orderly
after the KPI is fully understood, it is the key link of strategic implementation, which is called collective action
collective action
the essence of collective action is common dedication. This kind of joint dedication needs a practical, challenging and convincing goal. Only in this way, can we stimulate the team's work motivation and dedication, regardless of each other, common dedication
comprehensive analysis of Ali's "strategic cycle"
in a team, we constantly share what we can do and what support we can give others. We support and encourage each other. Through planning and managing conference activities, we have more collaborative experience through joint participation. We should not only have personal ability, but also the ability to do our best in different positions and coordinate with other members. Give play to team spirit, complement each other. Meet problems are timely communication, in order to let the team's strength play incisively and vividly
collective action depends on everyone's spare no effort to carry out. Of course, Alibaba's internal executive power is amazing -
Take Beijing as an example. At 8 a.m., the sales staff arrive at the company on time according to the regulations. First of all, get familiar with the day's sales objectives and customer information and other tasks. Half an hour later, every sales staff has adjusted their status, and the mighty sales team has started to set foot on various means of transportation, and the crowd is enthusiastically spreading to every corner of Beijing
Ali has deeper requirements for daily sales calls. Among the eight calls, there are at least 2-3 effective calls, that is, the sales staff must meet the boss or other senior managers, so as to advance the effective business opportunities. In addition, after an effective visit to a building or an office park, the sales staff should try to find potential customers in the current area to make a strange visit, which is often called "Mo" and "sweeping the building" in the sales system. In this process, employees should strive to obtain the potential information of customers, such as the contact information of relevant person in charge, proct situation, etc
at 6 p.m., each salesperson returns to the company as required for a one hour sales evening meeting - the salesperson is divided into several groups to share the achievements, gains and losses and challenges of the day. In order to improve the sales skills of the team, the team will drill some sales difficulties
Ali's sales staff go out year after year, day after day, visit countless customers, and repeat the same rhythm and work compactly every day...
many Internet companies are learning Ali's sales operation and management mechanism, such as meituan, meituan, etc Didi's sales team is an instry-leading sales force rapidly built in Ali's sales operation and management mechanism. The team with strong executive power has created miracles in the instry one by one. Strong sales executive power is the key to the successful operation of this business model
customer feedback
customer first is the first of Alibaba's core values, which emphasizes operational thinking. Every Ali person is a business operator and should always know how to provide customer service. Every employee is the boss, in the face of customers to carry out business work
comprehensive analysis of Ali's "strategic cycle"
Alibaba Group's customer experience business group is known as "Alibaba's most powerful Department" by the outside world. On the issue of service and experience, Ma Yun once publicly disclosed that his investment and deep cultivation are "far beyond the imagination of the outside world"
based on the importance of customer experience, in 2014, Alibaba group customer experience business group (hereinafter referred to as CCO line) was established, which integrates the best resources of the whole company and is committed to improving the user experience. Since its establishment, adhering to customer first, regardless of cost investment, adhering to big data and technology driven, and adhering to enabling businesses are the constant insistence of this business division
based on big data, Alibaba has realized the recognition of users from multiple dimensions. For honest users, Alibaba has successively launched a series of "worry free shopping" experience schemes, such as quick refund, quick return and quick rights protection. In 2017, Ali Group invested as much as 400 million yuan in customer experience
in the Ali service system, a set of neural network has been built, and customer feedback from the front line can be quickly transferred to the core business decision-making level. At the same time, front-line customer service sophomores are also invited to participate in various business decision-making meetings. For scenes that affect customer experience, service sophomores have the right to "vote down". In the double 11 of 2017, the beacon system based on this neural network has been able to realize the risk discovery and rapid deployment. The risk scenario is completed in one minute from discovery to deployment
based on the consideration of enabling businesses, in 2017, Xiaomi, an intelligent customer service store developed by Ali for businesses, was officially launched. In 2017, Xiaomi, an intelligent customer service store developed by Ali for businesses, had worked in more than 200000 stores, saving nearly 100000 customer service for businesses. Many businesses used to have 70% of their customer service manpower in pre-sales consultation. With the help of Xiaomi, the proportion has dropped to 30% - 40%. More manpower has been liberated from the original mechanical and repetitive pre-sales consultation and put into more emotional and creative positions
Alibaba CCO line has built a set of customer experience neural network named as "9:00 radio". It is not only a VOC system that can quickly gather the voice of customers in various channels, but also can carry out cluster analysis and positioning problems. First line and second line can directly transmit the bad experience of customers to the proct and business end for optimization by means of "ring", Quickly promote the improvement of customer experience -- let "customer experience drives business change" become Alibaba's knee jerk response
see together
"see together" is very characteristic of Ali. Our business can be called "two-sided market", which not only serves consumers, but also serves sellers well. Therefore, we should emphasize the maximization of overall interests. This process is not as simple as the maximization of value for delicious customers, but should be judged based on the whole ecological link, Even let consumers and sellers participate in the common choice and judgment, such as Alibaba's "seller autonomy" strategy. The deeper we "see together", the more vitality our strategy will have
"listening" is a way to realize "seeing together", and "listening" is a call launched by chief customer Officer (CCO) Wu Min to all Ali people - to encourage everyone to go to the front line, listen to the voice of customers and pay attention to customer experience
as soon as it was launched, Alibaba's management and employees quickly participated in it. Up to now, more than 100 Alibaba managers have been directly on the service line