Market analysis of mining machinery
Now the hottest miner is not bitcoin miner, but filecoin miner. The year can be hot. It's said that the miner will be on the main chain in the middle of the year. Now it's delayed. Now it's said that the miner will be on the main chain in the middle of next year. Many people have bought the miner for a long time, but they are digging other coins, and they can't dig filecoin yet
the cost of mining machinery is neither expensive nor cheap. It takes time to recover capital and make profits. This year's currency market is in downturn, and the cost of digging bitcoin is increasing, but the price has been between us $6000-7000, so there is no profit to cover P>
now mining can only be excavated before the market goes up to sell for money. The average time for the mine to go back is more than 6 months. Next year, whether the market is good or not is still unknown. Moreover, the heat of the digital money has dropped, and the bubble is still very large. p>
At present, the mining machinery is in a state of two-level differentiation, such as the better ones: the interstellar Aoyun, ants, and Xindong are all OK, and the interstellar Aoyun focuses on IPFs. In addition, some other mining machine chip enterprises are also faced with challenges. In addition to the main mining machine chips, they have begun to layout and promote the artificial intelligence business to expand new possibilities
analyze the demand and quality requirements of the target market. What is the quantity of a commodity required by the target market? How much has the annual sales changed? What are the quality requirements? We should have a clear understanding that we should not guide the analysis of the whole target market from one or several special cases, "one leaf blinds the eye.". That will mislead the entrepreneurs and even make their career fail
(2) analyzing the supply quantity and quality of commodities
analyzing the supply quantity and quality of corresponding commodities can provide a general understanding of its competitors and pave the way for its commodities to enter the market
(3) analyze the impact of changes in the quantity and quality of goods on the market
we should also analyze the impact of the quantity and quality of entrepreneurs' procts on the market. When the market supply and demand tend to be balanced, if the entrepreneur's procts are injected into the market, there will be fluctuations. When the injection volume is not very large, the fluctuation will not have a great impact; If the quantity reaches a certain scale, there will be large fluctuations. Coupled with the operation of some market operators, such fluctuations will be amplified until they have a great impact. The worse the storage resistance of the proct, the greater the impact
in fact, when every new proct enters the market, it will always break the original balance of supply and demand. As an entrepreneur, if you want to gain profits in the market tide, you should understand these changes, so as to rece losses and increase the chance of winning
(4) cost accounting
in addition, entrepreneurs also need to know the comprehensive cost of their procts to the market, including proction cost, transportation cost, management cost, etc., as the basis to determine whether the procts are listed.
the overall market refers to the market of the whole instry or a certain similar proct, which can be divided and determined according to the actual needs from different angles, such as commodity category, business mode, terms of trade, etc., such as consumer goods market, instrial goods market, retail market, wholesale market, low price market, high-end goods market, etc. Here's what the rich often do< To be specific, one is to identify and understand the common situation that one's own enterprise and other competitors will encounter when promoting the same kind of goods, that is, the overall market nature and characteristics of the sales items; Second, it is necessary to deeply compare the overall market situation, find out the unique special circumstances of its own enterprises (such as business location, surrounding environment, or capital turnover, employee mobility, etc.), and consider how to make full use of its unique advantages (or avoid its own disadvantages) with the help of the overall market
first, it helps to develop and expand the way to do business
for example, an American businessman named Ted opened an equipment store and concurrently operated TV retail business. At that time, TV sets were very popular, and he could make money as long as he had them. He wanted to buy a lot of them, but he was suffering from a shortage of funds. It can be said that this was a special situation he faced. As a result, he found that a nearby hardware store had 600 sets of coffee sets that had not been sold for a long time. The owner of the store was also worried about this and wanted to rece the price to $2 per set. Mr. Ted was smart enough to persuade the owner of the shop to sell it to him for $1 each. After a lot of publicity and promotion work, he was able to quickly sell out at $6.95 per set, and used the profits to solve the problem that he wanted to purchase but lacked funds
secondly, it is helpful to reasonably determine the target customers or adjust the business projects
businessmen (especially those in retail business) can make decisions according to their business intentions within a certain range about who to do or not to do business, what goods to do or not to do business
if you are the owner of a retail store, whether you want to track down the customers who are interested in buying cheap goods, or those who come from the upper class families and are looking for high-quality goods, or both, you must first depend on your own financial strength. If the scale of the store is small and the capital strength is not strong, it is difficult to operate both, so we have to choose one from the two. After knowing exactly these special situations, we can organize sales activities reasonably according to the needs of these target customers
conversely, if you deal in cheap jewelry or other small commodities, you have actually determined who you plan to do business with< (2) pay close attention to changes. As a regular analysis of changes in the overall market, there are usually the following aspects:
(1) sales of relevant procts: in order to know exactly whether customers think they can get "enough benefits" from purchasing your goods (or services)
2. Market competition: try to know exactly whether the company has won enough customers and trade shares to maintain its business
3. The progress of the company's marketing practice work: strive to know whether the company's current promotion measures are effective, or the effect is average or very good? What are the reasons
4. Changes in other factors affecting the market: do you want to know exactly whether there is a germinating need or demand? Is this demand long-term or short-term
economic, political, social and cultural factors can often affect market changes, which leads to market demand for certain procts. Sometimes, it will suddenly increase overnight; Sometimes, it will suddenly disappear. For example, Kennedy loved to sit in a swivel chair. When he was president of the United States, the swivel chair market was once optimistic. After Reagan came to the White House, because he loved to eat bean curd, it immediately stimulated the sales of various brands of bean curd in the market. Sometimes it's hard for businessmen to predict and grasp such market trends. They can only rely on their own careful observation and analysis
facts show that who can feel and grasp this trend in time and agility first, and can take emergency measures immediately, so that the needs of customers caused by this can be met, I believe it will benefit a lot, and usually can achieve immediate results in a short time. On the contrary, if the trend of demand for a certain proct in the market has declined or is rapidly declining, and you are not aware of it, you will inevitably not bear the brunt and suffer huge losses
when concting market analysis, we only need to focus on one of the problems, and do not need to consider other problems in detail, which depends on the specific situation faced by the marketing business
(3) diligent in market research
the only way to keep abreast of market changes or keep sensitive to market changes is to conct regular market research. Many large companies usually have a full-time department responsible for this work. Of course, it is often difficult for small companies to follow suit. However, other ways and methods can also be used for this work. If used properly, it will also receive good results. In short, these ways and methods are as follows:
① regularly subscribe to various journals and magazines of relevant instries to keep abreast of the latest news<
2. Participate in guilds or other professional organizations, and strive for more opportunities to participate in some trade fairs and other public gatherings
③ regularly monitor the effect of all kinds of marketing activities you organize, observe the changes, and find out the reasons for sales growth or decline
4. Any new concept, new promotion method, new advertising technology or new media method should be tested before selection
⑤ various measures should be taken to rece the loss, but the dead horse should not be mistaken as a live horse doctor. If a certain proct has been unsalable for a long time, and the situation has not changed a bit after many efforts, it is not suitable to continue business. We should try our best to avoid all unilateral pursuit of prestige.