The relationship between red bull mine pool and Red Bull exchang
brand profile
the boss is Matt Hitz, and Red Bull has been operating in brand promotion for a long time, and has established brand reputation and influence by sponsoring extreme sports, automobile sports and flying sports. The promotion in various countries is also quite successful. At present, it has been sold in more than 140 countries and regions
origin of the name
the origin of the word "Red Bull" can be referred to the description in the second section of Chapter 3 of James G. Frazer's anthropological classic "Golden branch":
"in ancient Greece, if any man was mistakenly believed to have died and had a formal funeral for him, he would not be allowed to go through the following ceremony of rebirth, He will still be treated by society as a dead man. The process of the ceremony is: he has to get under a woman's dress, wash his whole body, wrap it in swaddling clothes and give it to the wet nurse. Before these rituals were seriously performed, he could not move among the living. Another good use of homeopathy is to prevent illness. In order to cure jaundice, ancient Indians held a carefully arranged ceremony according to the principle of witchcraft. The main purpose of the ceremony was to transfer the yellow color from the patient to the livestock or other things (such as sunlight), and to transfer the healthy red color from a lively and vigorous Red Bull to the patient. One of the great advantages of homeopathy is that the treatment process can be carried out and completed by the doctor instead of the patient. As long as the patient sees his doctor rolling on the ground pretending to be in great pain in front of him, he will relieve all the pain and trouble. "
it can be seen from this passage that "Red Bull" is an active and vigorous performance
when it comes to Red Bull beverage in China, there is a saying that red bull is an instry owned by Yan Bin, a Thai businessman, and Yan Bin has the title of Red Bull boss. However, according to incomplete research, Yan Bin may only have the right to operate red bull redbull trademark in China. The operation of Red Bull redball, a world-famous brand, is a masterpiece of Austrian businessman Dietrich Mateschitz http://www.redbull.com , and Huabin group, an enterprise operated by Yanbin in China http://www.redbull.com.cn There is no direct relationship. Both Austrian and Yan Bin are authorized operators of Red Bull brand. Red Bull is good at sports sponsorship brand image and 4.4 billion US dollars sales in the world, and has nothing to do with Yan Bin in China,
internationally, red bull redball has become a world-class functional beverage and famous sports sponsor; However, in China, Red Bull beverage has always been a chicken rib beverage, because the Chinese operators just want to take advantage of Red Bull's international reputation, and do not intend to manage this beverage well
however, in China, some people who are not stupid in heart prefer to believe in Yan Bin's story rather than face the real facts. Only when the stories of the people on the Forbes list appear frequently, do these fools abandon them and go to look for a new "Yan Bin" to deceive the public,
"Red Bull" boss Yan Bin: from the bottom to 5.5 billion
"sleepy, tired, drink Red Bull", which is a popular saying known by many children in the streets, Red Bull is one of his instries. But this is far from representing Yan Bin's instry and status. Yan Bin will never be known as "Red Bull" beverage. Yan Bin, chairman of the board of directors of Huabin International Group, has a fortune of 5.5 billion yuan in China Resources 100 rich list
from "Red Bull" to golf real estate
in his famous high-end club in Beijing, Huabin international building, you can often see politicians from all over the world, chairman of large companies and all kinds of celebrities come and go, and even the Thai embassy has moved there
Yan Bin, a Thai Chinese, was born in Shandong Province. He came from a poor family. He once joined a team in Henan Province, and later went to Thailand. At the beginning, I worked for others, starting from the bottom, step by step, until now
in 1984, Yan Bin established Thailand Huabin International Group in Thailand, mainly engaged in property, tourism, international trade and other businesses, and graally became a very powerful enterprise among the local overseas Chinese
in 1995, Yan Bin returned to China to invest and founded Red Bull Vitamin Beverage Co., Ltd. in Shenzhen. Later, he bought a uncompleted building (the predecessor of Huabin building) in Beijing
in 2000, Yan Bin invested in the construction of Huabin manor in Nankou, Changping, Beijing, covering an area of 5400 mu, including a 5300 Mu international standard golf course with two 18 holes and 72 strokes. It was designed by Jack Nicklaus, an international design master and the world's No.1 Golf king, to become the only golf course in North China that has the conditions to host the world cup
from political culture to business
under this low-key concealment, Yan Bin is operating a huge business organization out of the public eye, which is "acting" for Thailand in China. As for why Yan Bin made friends with high-level Thai government, outsiders have no way to know. But Yan Bin has always been a distinguished guest of the prime minister's office. He is now an economic adviser to the Thai government. In all fields of Thailand China exchanges, we can see Yan Bin and Hua Bin international acting as folk ambassadors< In fact, apart from politics, from economy to culture, Hua Bin's contacts between China and Thailand extend far
Yan Bin, who seems to be addicted to the communication between China and Thailand, permeates his business design. At present, Huabin is engaged in several major businesses, including Huabin club, Zunrong card, golf course, Red Bull beverage, etc. In addition to Red Bull beverage, which is a proct for the public, other procts are for high-end people. Huabin obtains resources, benefits, reputation and status by operating the upper class people“ While helping others, we are also looking for more development opportunities for ourselves, "Guo Jie, President of Huabin, who has been following Yan Bin for nearly ten years, explains Yan Bin's business design
although some people have long speculated that by 2003, the total assets of Huabin Group owned by Yan Bin had exceeded 15 billion yuan, the door of China and Thailand was open, the story of Huabin international and Thailand continued, and the wealth myth of Huabin international continued
Red Bull and war horse are both energy vitamin drinks
zhanma is an energy vitamin beverage brand that accompanies young people to gallop forward, from zhanma (Beijing) beverage Co., Ltd. It is an enterprise with independent intellectual property rights, private brand and a collection of R & D, proction, sales and service
"Red Bull" is one of the world's first and well-known energy drinks. In the 1970s, the factory of Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing beverage" containing water, sugar, caffeine, muco fiber alcohol and vitamin B, which was named "Red Bull"
extended information:
although China Red Bull has been popular in the market for 20 years, its formula has little change and improvement; Zhanma beverage is a new functional beverage based on the application of D-ribose innovative technology, which adopts the synergy of instant coffee powder and D-ribose, and graally enriches according to the change of consumers' demand for functional drinks. Compared with the process of glucose forming ribose-5-phosphate, the process of D-ribose forming ribose-5-phosphate is simple, fast and absolutely safe
in the European Union, the United States, Japan and other countries, it has been explicitly recognized by laws and regulations. D-ribose and instant coffee powder can not only maintain the similar efficacy of Red Bull procts, but also the functional test report issued by the national certification and registration inspection agency shows that zhanma beverage is better than red bull in relieving fatigue in three of the four items
is that all vitamin drinks contain vitamins, taurine and so on, which is the relationship between competitors
2. Non common ground
these two brands belong to two different companies, so at present, there is no correlation, and they all hold their own trademarks.
It's not a listed company. It's one of the world's top 500 joint ventures
Red Bull is a functional beverage brand of Red Bull Vitamin Beverage Co., Ltd
In the 1970s, Xu Shubiao, the founder of Red Bull beverage, developed a "nourishing beverage" containing water, sugar, caffeine, muco fibrol and vitamin B, which was named "Red Bull". In December 1995, "Red Bull" came to China from Thailand with confidence in the development of Chinese market and global strategic visionon December 18, 2018, red bull was selected into the list of world top 500 brands in 2018, ranking 468
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extended materials
the origin of Red Bull
the origin of the word "Red Bull" can be referred to James G. Frazer's anthropological classic "Golden branch", Chapter 3, Section 2, has such a sentence: "in ancient Greece, if any man was mistakenly considered dead and formally held a funeral for him, Then, unless he is allowed to go through the following ceremony of rebirth, he will still be treated as a dead person by society
the process of the ceremony is: he has to get under a woman's dress, wash his whole body, wrap it in swaddling clothes and give it to the wet nurse. Before these rituals were seriously performed, he was not allowed to move among the living. Another good use of homeopathy is to prevent illness
in order to cure jaundice, ancient Indians held a carefully arranged ceremony according to the principle of witchcraft. The main purpose of the ceremony was to transfer the yellow color from the patient to animals or other things (such as sunlight), and to transfer the healthy red color from an active and vigorous Red Bull to the patient
one of the great advantages of homeopathy witchcraft is that the treatment process can be carried out and completed by the doctor instead of the patient. As long as the patient sees his doctor rolling on the ground in front of him pretending to be in extreme pain, he will relieve all the pain and trouble. " From this selection, we can see that "Red Bull" is an active and vigorous performance
1、 Different ingredients:
1. The ingredients of dongpengteyin vitamin functional beverage are: purified water, white granulated sugar, food additives (citric acid, sodium citrate, edible spices, taurine, caffeine, lysine, inositol, malic acid, vitamin PP, vitamin B6, vitamin B12, lemon yellow, alluring red). The main effects are: refreshing, replenishing physical strength and anti fatigue P>
2, Red Bull ingredients are:
taurine, lysine, inositol, caffeine, nicotinamide, vitamin B6, vitamin B12, sugar, citric acid, essence, sodium citrate, sodium benzoate, lemon yellow, carmine, water. p> 2. Different places of proction:
1. Dongpeng special drink is a domestic vitamin functional drink, and its company name is Shenzhen Dongpeng beverage instry Co., Ltd
Red Bull is a Thai brand. In December 1995, "Red Bull" came to China from Thailand with confidence in the development of Chinese market and global strategic vision, and established Red Bull Vitamin Beverage Co., Ltd. (hereinafter referred to as red bull company) to vigorously explore the Chinese market Third, the advertising words are different:1. Dongpeng special drink advertising: when you are young, you need to wake up and fight. When you are tired, you need to drink Dongpeng special drink
2. Red Bull advertisement: your energy is beyond your imagination
Red Bull was originally a Thai brand, which was founded by Xu Shubiao of the Xu family in Thailand. There is only one red bull in China's market, which is Yanbin's Red Bull Vitamin functional beverage. Yan Bin went to Thailand on a business trip, and after contacting Red Bull, he felt that it had great business opportunities in the Chinese market. Therefore, Yan Bin cooperated with Xu Shubiao to obtain the management right of red bull in China, and brought Red Bull into the Chinese market
Red Bull Vitamin flavor drink and red bull Annaiji drink are both introced by the Hui family in Thailand for red bull in China
as early as 2016, the Xu family said that they would not renew the contract after the trademark license of Red Bull China expired. For Yan Bin, Red Bull is his "Golden Mountain". How can Yan Bin give up on it? Yan Bin said that the two sides had signed a cooperation agreement valid for 50 years. Yan Bin's attitude is clear that it is impossible to give up on Red Bull. In this way, the two families have been constantly fighting over each other, and so far they have been fighting a lot of lawsuits.
