Melon seed miner
"no middleman makes the difference, the seller makes more money, the buyer spends less" is the advertisement of melon seed used car direct sale network
SUN Honglei played it and read it. This advertisement is catchy and appears frequently. It has graally become a brainwashing stem similar to melatonin
for example, there is a passage that says that if a woman has a son or a daughter, she will marry her future son-in-law. She wants a lot of betrothal gifts with her future son-in-law in order to marry her son. As a result, the future son-in-law directly married her future daughter-in-law after hearing about it. Results make complaints about "good, no middleman make the difference". p> Similarly, the meaning of "like the middleman to earn the price difference" needs to contact the context or context to know
for example, some people will say that boniu likes Zongjie, and then Zongjie (intermediary) likes middlemen to make a difference
boniu's love for Zongjie comes from Hayao Miyazaki's animated film "goldfish on the cliff". The first sentence boniu says is "Zongjie, boniu likes Zongjie." In order to be with Zongjie, boniu tries to become a human being. The story between them has moved many people. Now everyone uses "boniu likes Zongjie" to describe simple and beautiful love
normally speaking, the first sentence is that boniu likes Zongjie, and the second sentence is that Zongjie says "I like you too". As a result, it turns out that the intermediary likes the middleman to earn the price difference purely for the sake of sand sculpture, which may be the source of the theme "I like the middleman to earn the price difference". There are still a lot of sand carving words behind the tiktok.
to sum up, it's very likely that it's playing with stalks. If it's not playing with stalks but serious discussion, please refer to the serious popular science below:
"there is no middleman to earn the price difference. The seller sells more and the buyer spends less." For a time, the middleman has become everyone's fault, and the Internet era claims to eliminate the middleman. However, in real life, why not do direct selling, but choose middlemen to earn the difference
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an e-commerce company said that in the future sales model, direct selling will not become the mainstream. Of course, there are still many people who think that direct selling has a bright future. One of the most mainstream ideas of those who hold this view is that in the current sales model, there are multi-layer dealers in the middle, and most of the profits are taken away by the dealers, Manufacturers do not make much profit, and consumers do not get much benefit. Although indivial direct selling enterprises are not good now, it does not mean that this mode has no future. Direct selling connects consumers and procers directly, which saves costs and benefits both consumers and procers. It represents the future trend
it seems unreasonable for middlemen to make so much money by buying and selling instead of investing in proction or consuming actual procts. Should the future trend be like the classic advertising slogan of a second-hand car, where there is no middleman to earn the price difference, the owners sell more and the buyers spend less
in the complex market environment, e to the existence of middlemen / channels, the transaction links can be reced accordingly, so as to rece the transaction costs of both parties. This is the value of middlemen
no one knows it's lychee when riding the princess of red st. Since ancient times, Yang Guifei has only one person, no middleman, today how sweet lychee. They all heard that businessmen paid more attention to profits than parting. They went to Fuliang to buy tea the month before last; Who knows to come to the river mouth to guard the empty boat, the moon is bright around the boat, and the river is cold. Who can understand the hard work of middlemen in order to serve everyone
Amway, the former founder of direct selling, has seen its sales drop in recent years. No one forces us to choose middlemen, and there is no monopoly in middlemen. Why do we choose middlemen instead of direct selling
sometimes choosing a middleman makes our life better. People's reasonable and voluntary choice has made the prosperous business model. For manufacturers, it is the same. They choose middlemen voluntarily
Why do manufacturers choose to give a large part of their profits to middlemen instead of selling directly to consumers
if the manufacturer sells directly to the consumers, the profit will be greatly reced and the loss will increase sharply. Enterprises pay attention to scale effect in proction. It is difficult for them to gather large-scale orders in a short time by selling them to consumers directly. They don't know when they can start proction, but workers' wages can't be owed every month. If it does not reach a certain scale, the cost will not come down. If it is proced blindly on a large scale, the procts that can not be sold can only bear losses on their own. But the middleman is different, big customers, big orders, according to the order proction, although the profit margin is not high, but the overall profit is high, the risk is small. Therefore, the vast majority of manufacturers prefer to choose middlemen rather than retail. The manufacturer chooses low profit rate and low risk, while the middleman chooses high risk and high profit rate
How can wholesale and retail prices be the same? It is not the same price for manufacturers to sell directly to consumers and middlemen. Middlemen do not necessarily increase the retail price of procts. On the contrary, many times middlemen rece the cost of consumers and make our life betterunder the market competition, manufacturers choose low profit margin and low risk, and focus on proction, so as to make procts better. In the same way, middlemen choose high risk and high profit margin, and will try every means to cater to consumers and provide better services for consumers. From the perspective of social development, the division of labor is clearer, deeper, more professional, and the efficiency has been improved
in the same instrial chain, there are different enterprises to make different choices, some choose to supply raw materials, some choose to process materials, and some choose to sell procts. In the final analysis, the instry has expertise. Different enterprises do more efficient things that they are good at, and the information costs are different
manufacturers are better at proction and know more about proction than middlemen. The information cost of proct proction is lower for manufacturers. If you want manufacturers to spend time and energy to find scattered consumers in the market, the information cost is certainly higher than that of middlemen. It takes a lot of money and manpower to establish their own channels, and the risk is not high. Can consumers compare with dealers? After all, it's the foundation of living, and it's closer to consumers
a better after-sales middleman supermarket
many large supermarkets, as middlemen connecting procers and consumers, are not more expensive than direct sales, but can provide better after-sales service, both in terms of speed and experience. First of all, large supermarkets have better after-sales negotiation ability than consumers. It is difficult for manufacturers to maintain a strong attitude in front of supermarkets and strive for consumers' rights and interests. More importantly, it can centralize the after-sales procts and give them to the manufacturer for treatment, which also saves the cost and time of the manufacturer
e to the fierce competition between supermarkets, for their own development, to avoid unnecessary disputes and losses, they always prefer to choose the right procts to provide to consumers, and the quality of these procts is often guaranteed. In order to maintain their own competitiveness, supermarkets will become more professional and recruit buyers who know more about procts to ensure proct quality. Because they bear the risk of unsalable procts, supermarkets often purchase goods favored by consumers, which guides the proction of manufacturers. From the perspective of the whole society, it improves the utilization rate of resources and avoids the waste caused by blindly following the proction
in such division of labor and cooperation, consumers benefit, and we have more time to enjoy the life we like. If the vast majority of manufacturers have adopted the mode of direct sales, what kind of scenario is that
every day, we have to face the door-to-door sales promotion of the direct sellers employed by many manufacturers. All kinds of commodity information and all kinds of proct publicity are full of our ears. Although all procts have proct specifications, the information cost still exists. The actual effect of the proct, how to guarantee the quality, how the manufacturer's after-sales service and so on are unknown information. Although some people may know a lot about some procts in some instries, what about the details of most procts used in daily life? Direct marketing needs to learn more about this information (originally, the information is delivered to the supermarket, which is the necessary work of the supermarket). It not only tests everyone's learning ability, but also consumes a lot of time and effort
are you willing to push a shopping cart to choose the procts prepared for you by the supermarket or the procts directly sold by numerous manufacturers
maybe some people will say that the direct selling mode is not suitable for small manufacturers, but those big brands with high quality guarantee and those manufacturers with strong technical force should choose direct selling. After all, it is not difficult to attract consumers because of the high popularity and the recognition of consumers. Direct selling is good for these manufacturers and consumers
in fact, this is not the case. Most brands still have to choose middlemen. Both middlemen and manufacturers need to establish consumer oriented channels, but the cost of building channels for manufacturers is basically higher than that for middlemen. Moreover, the degree of risk of the two is not the same. Middlemen are less desperate and more flexible. Facing the changing market, there is more room for adjustment. If this proct is not popular, the company will rece its purchase if it does not sell well; If that proct is popular, it will cater to the market. If Samsung, which sold a lot of mobile phones in the Chinese market a few years ago, chose to directly connect with consumers and set up its own mobile phone sales outlets everywhere, it would be in a much worse situation than it is now
why not do direct selling, but choose middlemen to earn the difference? Reced transaction is reced cost! The emergence of middlemen actually reces the transaction links, so the cost should be reced< br />