Underground Mining Group
After the last launch of TNT workstation, Luo Yonghao, founder of hammer technology, has sprouted new ideas. At the recent nut Pro 2S press conference, Luo Yonghao announced the launch of an instant messaging app "bullet SMS", which ranked first in the app store social ranking in a short time. In recent years, hammer technology has stepped into the "mobile besieged city", not only the sales volume is not guaranteed, but also the profit is hard to say. From the current trend of mobile phone market, nut mobile phone is difficult to break through by hardware innovation, which also makes Luo Yonghao bet on social software, operating system and other soft power. However, it is not a day's work for an application to subvert consumers' usage habits, and it is even more difficult to save the mobile phone business
recently, hammer technology held a new summer proct launch to launch a new mobile phone proct, nut Pro 2S. However, the popularity of nut Pro 2S has been completely overshadowed by an app, which is a social proct. Luo Yonghao once again practiced both hard and soft
bullet SMS is a proct launched by Beijing kuairu technology company (hereinafter referred to as "kuairu technology"). Tianyan survey shows that the company registration time of kuairu technology is May 2, 2018, and the legal representative is Zhang Ji, the founder of the company; However, according to Luo Yonghao, hammer technology participated in the early investment in Kuailu technology, so the relationship between the two is also very close
this app is characterized by high speech recognition rate and text conversion rate, which can be automatically converted into text while making voice. After the press conference, hammer opened the download of bullet SMS app. The web version of this app has been opened for use. The Android version is also online in hammer app store, Tencent app and 360 mobile phone market. Its IOS version has also been put on the shelves in app store
Since then, bullet SMS seems to have won the favor of many parties. On the Apple App store, this app has been ranked first in the list of social applications, even dominating popular applications such as wechat, QQ and microblog; On August 23, bullet SMS received tens of millions of financing, but the investors did not show it yet; In August 25th, Luo Yonghao commented on micro-blog's comments for netizens, saying: "Alipay will soon enter bullet messages." p>ironically, a few days after going online, Luo Yonghao sent a microblog to ask for help, saying that he needed help to introce the management department of Apple's software store in China. Because the download volume of bullet SMS in Apple's software store was too large, he was misunderstood as swiping the list, triggering the automatic verification mechanism of Apple's software store, which made the installation and download very complicated
about the real sales volume, the reporter of Beijing Business Daily also interviewed the relevant person in charge of hammer technology, but as of press release, the other party failed to provide effective data. However, on April 9, 2018, at the spring new proct launch of hammer, Luo Yonghao once announced that 1 million nut Pro mobile phones will be sold in about six months. Compared with tens of millions of sales of Huawei and Xiaomi, hammers are at a loss
compared with Luo Yonghao, the popularity of hammer's procts seems to be far worse. 2016 was a very difficult year for hammer technology. Luo Yonghao also said before that hammer technology almost closed down at that time and once faced the dilemma of not paying wages. Data show that in 2016 alone, the company had a net loss of 427 million yuan. Previously, Luo Yonghao once said that there is no loss now. However, in the view of Xiang Ligang, a senior communication expert, small enterprises like hammers do not sell many procts, and it is estimated that they will still lose money in 2017
However, not all domestic mobile phone companies are losing money. According to a report released by counterpoint research, a research company, the domestic mobile phone brands have made great progress in terms of profits compared with two or three years ago. Huawei, oppo and vivo made profits in the third quarter of last year, with market shares of 4.9%, 4% and 3.1% respectively. In fact, such a result has long been foreboding. At the beginning of last year, the major domestic mobile phone brands said that profits would become the main theme of 2017. Finally, they all achieved their goalsthere are many innovations in the bullet SMS of hammer technology if it is analyzed from the function. Bullet SMS integrates voice input and other efficient interaction, which makes instant messaging more efficient. Turn on the global levitation ball function, users can press and hold the levitation button to speak directly without entering the app, select the contact person to send, and set the "capsule key" as the shortcut key to send bullet SMS, so as to send messages anytime and anywhere
as Luo Yonghao said, it's just a subdivision field for people who care about communication efficiency. For business people, the information they need to contact every day is huge, including important and urgent, important but not urgent, unimportant but urgent, unimportant and not urgent. Bullet SMS's "set for later processing" and "reference and reply" functions enable users to distinguish priorities. Text messages can be set as later processing items in any chat interface, so that chat is no longer busy
but compared with wechat, bullet SMS also has disadvantages. The social function of bullet SMS has been cut down a lot, and it can't send expression packets, only send screenshots
at present, the whole instry is stepping into artificial intelligence and developing intelligent software and applications one after another. However, Luo Yonghao has found a new way to develop this bullet SMS to challenge social communication, which makes people admire his courage. Liang Zhenpeng, an instry watchdog, said that there are more software in social classes, but the market is not saturated and there are many business opportunities. Therefore, there are often new inward players who want to open up new fields and try to see if they can get a share. p>
some analysts pointed out that bullet SMS may cut a piece of cake by virtue of Luo Yonghao's publicity and billboard momentum, and many of its designs are aimed at people who need to deal with information business efficiently. At present, many business people use al wechat or even two mobile phones to separate the life circle from the business circle. In this way, bullet SMS has replaced wechat's business function. The premise is that it needs a degree of communication, so that mainstream business people can use it. As long as this can be achieved, it is not impossible to grab a market segment from wechat
Nail is an artifact of Ali. Many enterprises have started to use it. Ten people are said to be able to hold an online tutorial meeting, simplifying various processes. However, some instry leaders believe that this process simplification does not meet the needs of enterprise development. So there are still enterprises that don't want to use him... But I personally think that work and life should be separated< br />
Bullet SMS removed from Apple App store. Why? It won't be really cool this time, will it
recently, bullet SMS was removed from Apple App store, and no information of bullet SMS was found in app store. In response, the official microblog of bullet SMS said, "as two pieces of information provided by our content partners were complained that they may involve right issues of pictures, bullet SMS was temporarily removed from the app store."
bullet SMS also said, "we are verifying the specific situation with partners, and will inform you as soon as the download is resumed. Bullet SMS will continue to update in the near future. "
after Luo Yonghao held the deficit Technology Conference on August 20, bullet SMS became popular. With the continuous fermentation of the topic, it once topped the app store social list. It's less than two months since it was taken off the shelves
according to the previously disclosed data, the total number of live users of bullet SMS online for 10 days exceeded 4 million, and the financing for 3 days was 150 million yuan. On September 6, Luo Yonghao once said on his personal microblog that he would launch the new scheme of Davila in about two weeks, burn 1 billion in six months, and let 100 million people lead into the chain of acquaintances
however, as a new proct, the development of bullet SMS is not mature. During this period of popularity, many users complained about spam and pornographic information
the short-term popularity of bullet SMS is e to its own reasons. When it is popular, it starts to get off the shelves again, indicating that it is constantly adjusting. I hope I can adjust myself as soon as possible
1. Global levitation ball: without entering the app, press and hold the levitation button on the mobile desktop to speak directly, and select the contact person to send
2. Quick reply function: users can quickly reply to messages on the message list page of APP without entering the chat page; The list page supports the direct expansion of multiple unread items, which can be quickly replied by voice or text. Users can choose the type of information they want to send. When they send voice, it will be automatically converted to text and attached. The speech recognition rate is as high as 97%, which allows users to have efficient choices in different scenarios
3. Reference reply function: any port supports the function of reference reply, which makes the chat process no longer meaningless and refuses inefficient communication
4. Friends with non bullet SMS users can also send messages directly
5. Historical portrait and "who is this again?": Each user's home page of bullet SMS will show his or her friend's used historical avatar, and can also see the record of his or her first conversation with the friend, so as to help the user recall who this is.
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