Model mining investment plan
1. Cover page: it's an easily overlooked part. Form can better express the content. In addition, the project plan is also a very important window for the funding institutions to understand us. If they are professional and rigorous, they can definitely get bonus points. The cover can simply write the project name and date, or include the following information: project name; Application (execution) agency; postal address; Telephone, fax, e-mail; Contact (responsible) person; You can also list bank accounts, lawyers, audit institutions and other information on the cover page. In addition, if you are raising money from an organization, you'd better add a simple cover letter in front of it. Since a project plan can be submitted to multiple funding institutions, it requires a personalized cover letter, which starts with "some institution, some person", to show that you value and respect the institution
2. Project summary (general): This is the most important part, and also the part that readers read and browse first. The general outline should include: the background information, mission and purpose of the organization; The problems and solutions of the project; Project applicant's ability and past successful experience, etc. It should be specially pointed out that although the project outline part is in the first half of the plan, in fact, it will not be written until all the plans have been written
3, project background, existing problems and requirements: we need to introce the existing problems in detail and why you need to design this project to solve these problems. To fully explain the seriousness and urgency of the problem, it is better to provide some data to show your understanding of the project. In addition, you can also use some real, typical cases, in order to move the reader emotionally, and then arouse their resonance. It is necessary to explain the cause of the project, the logical causal relationship, the beneficiary groups and their relationship with other social problems
Objective and output: after making sure that the "problem" exists, put forward your solution. Inter agency cooperation is encouraged. If you have other institutional partners, be clear. In this section, you will give a detailed introction to your project plan, the overall objectives of the project, the phased objectives and tasks, and the evaluation criteria for each objective. The overall goal is a long-term, macro, conceptual and abstract description. From the overall goal can be decomposed into a series of specific, measurable, achievable, with a clear time mark stage goals, the goal statement must be very clear. Most importantly, the goals should be realistic. Don't promise what you can't do. Keep in mind that what funders want to see in the project completion report is that the project actually achieves these goals Benefit group: in this part, you need to give a more detailed description of the benefit group of the project. If necessary, you can also divide the income groups into direct and indirect income groups. You can list the activities of the beneficiary groups participating in the project in the attachment, including the seminar, meeting theme, time, participants, etc; At the same time, it also let the funders know that your project is not only designed for the benefit groups, but also has been widely supported and recognized by them6. Solutions and implementation methods: you need to introce how to achieve your goals, that is, what methods and activities to achieve these goals. When introcing the method, you should explain the advantages of this method. You can also list other related methods and compare them. You can also quote experts' opinions and other failure or success cases, and so on. In a word, fully explain that the method you choose is the most scientific, effective and economical. At the same time, you should also explain that there are certain risks and challenges when your organization adopts this method. What conditions and resources are needed to implement this solution
7. Project progress plan (schele): in this part, the priority and starting time of each task should be described in detail. It can be represented by a chart with time mark, so that readers can be told "when and what to do" at a glance, as well as the correlation and causality between various activities
8. Project organization structure: in this part, what kind of implementation team and management structure are needed to achieve the above goals. The implementation team should include all project team members: volunteers, expert consultants, full-time personnel, etc. Their work experience, professional background and ecational background related to this project are also very important. The experience and ability of the implementation team often determine the success or failure of the project to a great extent, so this is also the issue that the sponsor is very concerned about, But to describe and analyze the data in the budget, the total cost and each sub cost, including personnel, equipment costs, etc
10. Monitoring and evaluation: monitoring is a very important part in the process of project implementation, and the executing agencies and personnel (Council, sponsor or other third-party organizations) and monitoring tasks should be written in the project plan. Related to this is the project team's self-assessment plan. The evaluation report in progress is more important than the evaluation at the end of the project. Evaluating at different stages of a project enables you to find problems in time and solve them as soon as possible. At the same time, it can make the funders get a message that you not only put forward a good plan, but also can realize it well. Please note that the implementation method of the project is a very important factor for the sponsor to judge whether or not to grant funding< br />
Chapter I instry overview
section I instry introction
section II proct development history
section III current instrial policy
Section IV instry life cycle
Section V instry market competition degree
Chapter II proct proction survey
section I domestic output statistics
I proct composition
II Output statistics
section 2 regional output structure
section 3 enterprise market concentration
section 4 proct proction cost
section 5 project investment and construction
Chapter 3 proct consumption survey
section 1 proct consumption survey
section 2 special research survey
section 3 consumer group survey
I. consumer group composition
II Consumption characteristics of different groups
3. Survey on demand scale of downstream consumer market
4. Survey on consumption regional market
5. Survey on brand satisfaction
1. Survey on brand structure
2. Survey on regional differences of brands
3. Survey on brand satisfaction
6. Survey on channels
1. Analysis on sales channels (close, loose, main channels, etc.)
2 Composition of consumption places
Chapter IV proct import and export market investigation
section I import market
I import proct structure
II import regional pattern
III import volume and amount statistics
section II proct export market
I export proct structure
II export regional pattern
III Statistics of export volume and amount
section 3 import and export policies of procts
I. trade policies (mping and anti-mping)
II. Tariff policies (preferential or restrictive)
Chapter 5 typical enterprises and Brands Survey
section 1 enterprises 1
I. enterprise profile
II. Proct composition
III. proction and sales statistics
IV. development planning
v Regional pattern of proct launch
section 2 enterprise profile
I. enterprise profile
II. Proct composition
III. proction and sales statistics
IV. development planning
v. regional pattern of proct launch
section 3 enterprise profile
II. Proct composition
III. proction and sales statistics
IV. development planning
v Regional pattern of proct launch
Chapter VI consumption survey of key cities
section I Beijing
I proct brand structure
II consumer group composition
III consumer channel composition
IV price change trend
V proct satisfaction survey
section II Shanghai
I proct brand structure
II consumer group composition
III Consumption channel composition
4. Price change trend
5. Proct satisfaction survey
3. Shenzhen
1. Proct brand structure
2. Consumer group composition
3. Consumption channel composition
4. Price change trend
5. Proct satisfaction survey
4. Xi'an
1. Proct brand structure
2. Consumer group composition
3 Consumption channel composition
4. Price change trend
5. Proct satisfaction survey
Chapter 7 market segmentation survey
section 1 market segmentation I
proct application characteristics
2. Market capacity
3. Consumption mode
4. Development trend
section 2 market segmentation II
1. Proct application characteristics
2. Market capacity
3 Consumption pattern
4. Development trend
section 3. Market segmentation
1. Proct application characteristics
2. Market capacity
3. Consumption pattern
4. Development trend
Chapter 8. Upstream and downstream market research
section 1. Raw material market
1. Composition of upstream raw materials
2. Domestic proction and sales
3. Price trend of raw materials
4 Supply of main supply enterprises
v. instrial policy
section 2 consumption market
I. composition of consumption market
II. Change trend of consumption market structure
III. policies related to downstream market
IV. consumption of main consumer groups (enterprises)
section 3 operation analysis of instry chain
I. Analysis of instrial environment
II Analysis of upstream and downstream correlation degree
section 4 instry development prospect forecast
Chapter 9 main conclusions of investment report and exclusive strategy suggestions of junlue Instry Research Institute
section 1 main conclusions and opinions
section 2 exclusive strategy suggestions of junlue Instry Research Institute
for start-up venture enterprises, the role of the business plan is particularly important. A project in the process of brewing is often very vague. By formulating the business plan, the positive and negative reasons are written down. We'll examine them one by one. Entrepreneurs can have a clearer understanding of the project. It can be said that the first step in the business plan is to sell the enterprises to the entrepreneurs themselves
secondly, the business plan can help to sell the planned venture enterprises to venture capitalists. One of the main purposes of the business plan is to raise funds. Therefore, the business plan must explain:
(1) the purpose of starting a business - why to take risks and spend energy, time, resources and funds to start a venture
(2) how much capital is needed to start a business? Why so much money? Why is it worth investing in? For the established venture enterprises, the business plan can set a more specific direction and focus for the development of the enterprise, so that the employees can understand the business objectives of the enterprise, and encourage them to work hard for the common goals. What's more, it can make investors, suppliers and sellers understand the business status and objectives of the enterprise, and persuade investors (original or new) to provide funds for the further development of the enterprise
just for the above reasons, the business plan will be the most important business document written by entrepreneurs. So, how to make a business plan
first, how to write a good business plan
those business plans that can neither give sufficient information to investors nor excite investors will only be thrown into the stbin in the end. In order to ensure that the business plan can "hit the target", entrepreneurs should do the following:
1. Focus on procts
in the business plan, all the details related to the procts or services of the enterprise should be provided, including all the surveys implemented by the enterprise. These questions include: what kind of development stage is the proct in? How unique is it? What is the method of proct distribution? Who will use the company's procts and why? How much is the proction cost and the selling price of the proct? What is the enterprise's plan to develop new modern procts? Pull the investor into the proct or service of the enterprise, so that the investor will be as interested in it as the entrepreneur. In the business plan, entrepreneurs should try to use simple words to describe everything - the definition of goods and their attributes is very clear for entrepreneurs, but others may not know what they mean. The purpose of making a business plan is not only to make investors believe that the enterprise's procts will have a revolutionary impact in the world, but also to make them believe that the enterprise has the arguments to prove it. The description of the proct in the business plan should make investors feel: "Oh, how wonderful and inspiring this proct is!"
2. Dare to compete
in the business plan, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How does their proct work? What are the similarities and differences between competitors' procts and our procts? What are the marketing strategies adopted by competitors? It is necessary to make clear the sales volume, gross profit, income and market share of each competitor, and then discuss the competitive advantages of the enterprise relative to each competitor. It is necessary to show investors that the reasons why customers prefer the enterprise are: the proct quality of the enterprise is good, the delivery is fast, the positioning is moderate, the price is appropriate, and so on, The company is not only a strong competitor in the instry, but also a leader in determining instry standards in the future. In the business plan, entrepreneurs should also clarify the risks brought by competitors to the enterprise and the countermeasures taken by the enterprise< Understand the market
the business plan should provide investors with in-depth analysis and understanding of the target market. We should carefully analyze the influence of economic, geographical, occupational and psychological factors on consumers' choice to buy their procts, and the role of various factors. The business plan should also include a major marketing plan, which should list the areas where the enterprise intends to carry out advertising, promotion and public relations activities, and clarify the budget and revenue of each activity. The business plan should also briefly describe the sales strategy of the enterprise: does the enterprise use external sales representatives or internal staff? Does the enterprise use resellers, distributors or franchisees? What kind of sales training will the enterprise provide? In addition, the business plan should pay special attention to the details of sales
4. Indicate the policy of action
there should be no solution to the action plan of the enterprise. The following questions should be made clear in the business plan: how can an enterprise push its procts to the market? How to design proction line and how to assemble procts? What raw materials do enterprises need for proction? What proction resources do enterprises need? What is the cost of proction and equipment? Do enterprises buy or rent equipment? Explain the fixed and variable costs associated with proct assembly, storage and delivery
5. Show your management team
to transform an idea into a successful venture enterprise, the key factor is to have a strong management team. The members of this team must have high professional and technical knowledge, management ability and many years of work experience, to give investors such a feeling: "look, who are in this team! If this company is a football team, they will always reach the World Cup finals The function of manager is to plan, organize, control and guide the company's actions to achieve its goals. In the business plan, we should first describe the entire management team and its responsibilities, then introce the special talents, characteristics and attainments of each manager, and describe in detail the contribution each manager will make to the company. The business plan should also specify the management objectives and organization chart
6. Excellent plan summary
the plan summary in the business plan is also very important. It must be able to make readers interested and eager to get more information, it will give readers a long-term impression. The plan summary will be the last part of the content written by the entrepreneur, but it is the content that the investor should first look at. It will extract the most relevant details from the plan: including a concise and vivid summary of the company's internal basic situation, the company's capabilities and limitations, the company's competitors, marketing and financial strategies, and the company's management team. If the company is a book, it is like the cover of the book. If it is well done, it can attract investors. It gives venture capitalists the impression that "this company is going to be a giant in the instry, and I can't wait to read the rest of the plan."
two, business plan
1. plan summary
summary of the plan is listed in the forefront of the business plan book, it is the essence of the condensed business plan. The plan summary covers the key points of the plan, so that readers can review the plan and make judgments in the shortest time
the plan summary generally includes the following contents: Company Introction; Main procts and business scope; Market profile; Marketing strategy; Sales plan; Proction management plan; Managers and their organizations; Financial plan; Capital demand, etc
when introcing an enterprise, we should first explain the idea of establishing a new enterprise, the formation process of the new idea, the goal of the enterprise and the development strategy. Secondly, we should explain the current situation, the past background and the business scope of the enterprise. In this part, we should make an objective comment on the past situation of the enterprise and avoid mistakes. The pertinent analysis can win more trust, which makes it easy for people to identify with the business plan. Finally, I would like to introce the entrepreneur's own background, experience, experience and expertise. The quality of entrepreneurs often plays a key role in the performance of enterprises. Here, entrepreneurs should try their best to highlight their advantages and express their strong enterprising spirit, so as to leave a good impression on investors
in the plan summary, the enterprise must also answer the following questions: (1) the instry in which the enterprise is located, the nature and scope of its operation 2) The content of the main procts of the enterprise 3) Where is the market of the enterprise? Who are the customers of the enterprise and what are their needs 4) Who are the partners and investors of the enterprise 5) Who are the competitors of an enterprise, and what influence does the competitors have on the development of the enterprise
the abstract should be as concise and vivid as possible. In particular, we should explain in detail the differences of our own enterprises and the market factors for their success. If the entrepreneur understands what he's doing, a two page summary is enough. If entrepreneurs don't understand what they are doing, the summary may be more than 20 pages. Therefore, some investors "pick the wheat from the chaff" according to the length of the abstract
2. Introction of procts (services)
in the evaluation of investment projects, one of the most concerned problems of investors is whether and to what extent the procts, technologies or services of venture enterprises can solve the problems in real life, or, Whether the procts (services) of venture enterprises can help customers save money and increase revenue. Therefore, proct introction is an essential part of the business plan. Generally, proct introction should include the following contents: proct concept, performance and characteristics; Introction of main procts; Market competitiveness of procts; Proct research and development process; Develop new proct plan and cost analysis; Market forecast of procts; Brand and patent of the proct.